Creams and Lotions Product Type Segment Will Boost the Demand for Skin Lightening Products Market During the Forecast Period
Increasing demand for improvement in appearance and glowing skin
is the leading factor driving the global skin lightening products market during
the projected period.
According to
TechSci Research report, “Skin Lightening Products – Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”. The creams and lotions
product segment market is expected to have significant CAGR growth during the
forecast period. This is because of the expansion of new formulations and
packaging types, consumers' growing preference for a particular treatment for various
skin issues, such as removing age spots or acne scars, and consumers'
increasing concern with their outward appearances. The increasing market
penetration of organic skin care products is another factor that will likely
impact the market during the forecast period.
Males are increasingly adding
skin-brightening and other skincare products into their daily routines in
addition to women, which is driving up demand for these products globally. For
instance, using natural ingredients in skin lightening products like aloe vera,
sandalwood powder, tea, and black sugar reduces the product's side effects,
which increases demand for such products in the market.
In the skin-lightening
market, some major players include L'Oréal S.A., Shiseido Co., Ltd., Unilever
plc, Procter & Gamble Company, Beiersdorf AG, Lotus Herbals Pvt. Ltd.,
Himalaya Global Holdings Ltd., Avon Products Inc., Kanebo Cosmetics Inc., and
VLCC Health Care Limited.
Some campaigners attribute
the prejudice to the prevailing caste structure, where higher-caste Brahmins
often have paler skin. In a country where arranged marriages are still
widespread, matrimonial advertisements regularly feature a woman's colour, and
activists assert that dark-skinned women frequently pay a higher dowry. While
dark-skinned actors bemoan about having fewer roles, dark-skinned girls and
women are commonly the objects of bullying and jeer. In addition, ads for
various businesses typically depict women—and an increasing number of
men—getting better because of utilizing fairness creams.
The market is growing due to
innovative product positioning designed to change how people of colour are
perceived, such as promoting itself as a skincare and skin-glow alternative
rather than a skin-whitening one. As an illustration, Herbals WhiteGlow and
several other herbal facewashes are popular due to the herbal ingredients that
enhance their beauty. To address the growing problem of skill dullness,
Neutrogena India launched its New Bright Boost line of products in April 2022.
The emergence of COVID-19 has
led to a shift in customer tastes as they actively seek active and helpful
skincare products. This is projected to accelerate market growth throughout the
forecast period. As a result, companies are introducing new items to meet shifting
consumer demands. For instance, the multipurpose sunscreen Anessa was
introduced in June 2021 by the Japanese cosmetics manufacturer Shiseido Co.,
Ltd. The product's 50% skincare ingredients include m-tranexamic acid, a
brightening substance that aids in reducing melanin formation.
The internet channel's most
robust rate of expansion is seen, which provides retailers with an alternative
to the traditional shop by showcasing many products on a single platform with
their specifications, brands, and other characteristics.
Browse over 21 market data
Figures spread through 110 Pages and an in-depth TOC on the "Skin
Lightening Products Market"
The skin lightening products
market is segmented based on the product type, nature, end use, distribution
channel and region. The product type segment is divided into creams and
lotions, cleansers and toners, masks, and others (scrubs, bleach gels and
foam). The nature segment is divided into natural and organic. Based on end use
segment is further divided into male and female. The distribution channel
segment is divided into Specialty stores, pharmacies,
supermarkets/hypermarkets, convenience stores, Online and Other (Direct Sales,
etc.). Increased internet usage and the uptake of e-commerce platforms are two
factors that are anticipated to enhance the growth of the online market.
Features like product comparison, thorough product descriptions, and simple
exchange and refund options are increasing sales and helping customers feel
more at ease when making purchases online.
Key market players in the skin
lightening products market include:
- L’Oréal S.A
- Shiseido Co., Ltd.
- Unilever plc
- Procter & Gamble Company
- Beiersdorf AG
- Lotus Herbals Pvt. Ltd,
- Himalaya Global Holdings Ltd.,
- Avon Products Inc
- Kanebo Cosmetics Inc
- VLCC Health Care Limited.
The idea of becoming fair is highly fascinating to the target audience,
which is the most significant factor driving market expansion over the
foreseeable period. A substantial element of the population in the APAC region
is showing a high degree of predisposition toward frequent use of skin
lightening goods and wishes to invest in these products as part of their demand
for the skincare industry. The market will grow significantly from 2022 to 2028
due to this attempt to end prejudice against people based on their skin tone.
If more people disguise their fair complexion as the single thing that makes
them attractive, the market for skin whitening products will flourish.
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"Product
creation and packaging formats are significant trends that will severely impact
growth over the anticipated specified timeframe. Nowadays, people are
influenced by social and cultural importance, and young people are fascinated
by becoming fair. The younger generation is looking for herbal products free of
chemicals since they are ready to control their skin issues and willing to pay
higher prices if necessary to avoid negative skin consequences. The market is
expanding because there are a variety of products available to fulfil the
customers' needs, as well as because the internet channel is becoming more and
more well-liked.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
Skin Lightening Products Market, By Product Type (Creams
and Lotions, Cleanser and Toners, Mask, and Others (Scrubs, Bleach, Gels and
Foam)) By Nature (Natural & Organic), By End Use (Male and Female), By
Distribution Channel (Specialty Stores, Pharmacies, Supermarket/Hypermarket,
Convenience Stores, Online and Other (Direct Sales, etc.), By Region, Competition, Forecast
& Opportunities, 2018-2028F”, has
evaluated the future growth potential of skin lightening products and provides statistics and information on market structure,
size, share, and future growth. The report is intended to provide cutting-edge
market intelligence and help decision-makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in skin lightening
products market globally.
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