Eyeshadow to boost the Eye Makeup Market to Grow During the Forecast Period
The rising demand for eye visibility and wide variety of colors
with long-lasting formulations are the leading factors driving the global Eye
Makeup Market during the projected period. According to TechSci Research report, “Eye
Makeup – Global
Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”
The mascara product segment market
is expected to have significant CAGR growth during the forecast period. With
very little expense and risk, mascara makes lashes appear thicker and improves
the overall appearance of the eyes. While the eyelash lifting procedures
involve a risky, difficult, and expensive process, Mascaras are easier to use
than lash extensions. Due to the ease of application and removal, waterproof
mascara is anticipated to expand more than ordinary mascara soon.
The growth of online shopping and the accessibility of high-speed
Internet are driving the rise of the global skin lightening market.. An
increase in social media users on the majority of social media platforms like Instagram,
Facebook, YouTube, and Twitter is another factor equally contributing in the
eye makeup market.. Access to a variety of items' information and having them
available on a single platform (such as descriptions, specifications, brands,
etc.) contributes to the rise of this market. Similarly, the recent rise in
social media influencers sharing their beauty procedures has also raised the
demand for eye makeup.
Some
major players in the eye makeup market include L'Oréal S.A, The Estée Lauder
Companies Inc., The Procter & Gamble Company, Shiseido Company Limited,
Avon Products Inc, Unilever plc, Colorbar Cosmetics Pvt Ltd, Huda Beauty
Limited, Revlon Inc., Chanel S.A.
Social media's explosive expansion in
the past few years has significantly benefited the market. Brand ambassadors
and celebrities have helped manufacturers expand the reach of their marketing
efforts through social media channels like Instagram, Facebook, YouTube,
Pinterest, Twitter, and beauty blogs. These digital channels educate consumers and
increase product demand through product-focused beauty training. Because
companies may now communicate with consumers directly, consumers are more
likely to test new products. "Smoky eyes" and "glitter
eyeshadow" were two of the top five cosmetic products searched for on
Google in 2018.
Additionally, the market has undergone a
significant shift as a result of consumer demand for products made of water-resistant
ingredients For instance, Loreal, the manufacturer of Maybelline mascara, Lancôme
skincare, and other products, will see a growth of 9.1% in 2022, with sales
accounting to USD 9.65 billion with organic sales rise of 8.3%. A sizable
portion of this market's consumer base was made up of the expanding number of
millennial women. Additionally, a dramatic increase in demand for cosmetics is
explained by the growing population of working-class women. Women are now able
to spend more on personal care items due to financial independence. A further
factor driving the need for cosmetics among female employees is the
fast-expanding corporate sector or the formal organized sector, with the
increase in beauty consciousness.
The millennial generation is always keen
to try out interesting and difficult hobbies. Another factor is the population
expansion happening in many parts of the world with an edge towards the
cosmetics for the eyes. Eye makeup fundamentally gives excellent incentives in
the form of power, guarantees of returns, and bonuses. This is a kind of
entertainment and a method to pass the time projected to lead to outstanding demand
for eye makeup services over the anticipated timeframe.
The online channel, which offers retailers
alternatives to the traditional shop by exhibiting numerous products on a
single platform with their specs, brands, and other features, is experiencing
the fastest pace
Browse over XX market data Figures
spread through XX Pages and an in-depth TOC on the " Global Eye Makeup Market."
The Eye Makeup Market is segmented based
on product types, nature, price range and distribution channel. Based on
product types, the market is divided into eyeshadow, eyeliner, false eyelashes,
kajal, and others (mascara, eye pencil, and eyebrow gel). Based on nature, the
market is further divided into chemical, natural, organic and halal. Based on
price range, the market is further divided in to high, medium, and low. Based
on sales channels, the market is fragmented into specialty stores, exclusive
stores, hypermarket & supermarket, online channels, others (direct,
distributors & dealers). Two factors that are projected to accelerate the
growth of the online market are the rising internet usage and the adoption of
e-commerce platforms. Along with making online shoppers feel more comfortable,
features like product comparison, clear product descriptions, and
straightforward exchange and refund alternatives are improving sales.
Key market players in the Eye Makeup
Market include:
- L’Oréal S.A
- The Estée Lauder Companies Inc.
- The Procter & Gamble Company
- Shiseido Company Limited
- Avon Products Inc
- Unilever plc
- Colorbar Cosmetics Pvt Ltd
- Huda Beauty Limited
- Revlon Inc.
- Chanel S.A.
Governments
in various nations have ordered total lockdowns because to the coronavirus
disease (COVID-19), causing supply chain disruptions. Advantageously,
E-commerce platforms have evolved into a convenient and hassle-free purchasing
alternative for customers in line with this. The COVID-19 pandemic has
decreased discretionary expenditure, but the sales of cosmetics and other
personal care products are projected to rise soon. For instance, sales of
cosmetics category known as eye makeup are predicted to reach more than USD82
million in the United States in 2021, according to a report by McKinsey &
Company.
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"Product creation and packaging
formats are significant trends that will severely impact the growth over the
anticipated specified timeframe. Today, people are influenced by social and cultural
importance. Young people are extremely fascinated by eye makeup. The younger
generation is looking for organic products and, and thankfully, adoption of
long-lasting products and a wide assortment of products are available. The
market is expanding because there are varieties available in the market to
fulfil the needs of the customers, as well as growing trends of online
purchasing.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
Eye
Makeup Market– Global Industry Size, Share, Trends, Opportunity, and Forecast,
2018-2028F
Segmented
By Product Types (Eyeshadow, Eyeliner, False Eyelashes, Kajal, and Others
(Mascara, Eye Pencil, and Eyebrow Gel)), By Nature (Chemical, Natural, Organic
and Halal) By Price Range (High, Medium and Low), By Distribution Channel
(Specialty Stores, Exclusive Stores, Hypermarket & Supermarket, Online
Channels, Others (Direct, Distributors & Dealers etc.)), By Region,
Competition”, has evaluated the future growth potential of skin lightening
products and provides statistics and information on
market structure, size, share, and future growth. The report is intended to
provide cutting-edge market intelligence and help decision-makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities
present in eye makeup market globally.
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