Increasing Use in Sports & Fitness is Helping the Wireless Earphones Market to Grow During the Forecast Period
Technological advancement and the rise in smartphone usage are
driving the global wireless earphones market.
According to
TechSci Research report, “Wireless Earphones Market – Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”. Earphones are frequently used
while playing video games and listening to music. Due to their ease of fitting
into any ear size, people prefer earbuds over headphones. Wireless earphones
come in various style and colors.. Video gamers prefer devices with
noise-canceling features since they can clearly hear sound while using them to
play video games.
Technology advancements in
the design of various types of electronic items, such as headsets, earbuds,
smart glasses, and others, are expected to attract people to purchase these
newer types of products, consequently spurring market expansion.. Factors
such as growing awareness of the variety of consumer wearables' availability
and shifting fashion trends are likely to enhance the demand for such stylish
wireless earphones.
Many consumers wear earphones
while exercising at the gym, walking, running, etc. Because wireless earphones
are made for versatile outdoor use, health-conscious consumers are a
significant market driver. Music enthusiasts can keep connected to their favorite
playlist while outside, thanks to the Bluetooth connectivity option. In
addition, prospective market drivers include audiophiles, musicians,
programmers, etc.
Many smartphone makers are switching to IP68
specs and removing support for earphone jacks, resulting in increased demand
for wireless earbuds and opening new prospects for vendors who want to sell to
the market for wireless devices. When brand awareness is essential in luxury
and high-midrange products, an extended warranty option might help carve out a
specific market niche.
The wireless earphones
industry is dominated by music and entertainment in terms of revenue. Wi-Fi's
accessibility, which allows users to stream videos and listen to music both
inside and outside, is said to be responsible for this. Especially among
millennials and teenagers, the culture of listening to music while working or
relaxing the mind has emerged as a critical element pushing the adoption of
earphones. Furthermore, the increased demand for earphones for this music and
entertainment application can be linked to customer preferences for improved
audio experiences.
Due to the government-imposed
lockdown limitations in many nations around the world during the COVID-19
pandemic, people were more inclined to spend their time at home during this
time. Hence, the demand for various indoor pastimes, including watching
television, listening to music, playing video games, cooking, and other
activities, increased, which pushed the market's expansion.
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Wireless Earphones Market"
The wireless earphones market
is segmented based on the type, technology, application, distribution channel
and region. Based on type, the market is further segmented into earphones,
earbuds, and over-ear. Based on technology, the market is segmented into
Bluetooth, Wi-Fi, and Near-Field Communication (NFC). In terms of application,
the market is divided into music & entertainment, sports & fitness, and
gaming & virtual reality. Further, the distribution channel is fragmented
into hypermarkets/supermarkets, exclusive stores, multi-brand stores,
departmental stores, online and others (direct sales, distributor sales).
Over the projected period,
virtual reality is anticipated to expand faster. The demand for wireless
earphones is rising as more people want to improve their VR experience. For
instance, Plantronics, Inc. and Sony Corporation worked together to develop
headphones in April 2016 to improve the VR experience with PlayStation VR. The
fitness application is also projected to have significant development in the
future due to an increase in the use of headphones in gyms and fitness
facilities.
Key market players in the global
wireless earphones market include:
- Samsung Electronics Co. Ltd.
- Apple Inc.
- Xiaomi Corporation
- Sony Group Corporation
- Bose Corporation
- Skullcandy Inc.
- BBK Electronics
- Edifier International Limited
- Huawei Device Co. Ltd
- Imagine Marketing Limited (boat)
Businesses are concentrating
on including celebrity endorsement strategies in their marketing efforts to
broaden their consumer base for these products. For instance, Beats released
new neutral color for their Beats Fit Pro in 2022 after working with American
celebrity Kim Kardashian. The Beats Fit Pro earbuds have up to six hours of
continuous listening time and are compatible with both Apple and Android
devices.
Bang & Olufsen, a Danish
manufacturer of high-end consumer electronics, declared the arrival of the
Beoplay EX, a new set of TWS (true wireless) earphones, in 2022. There are
noise-cancelling earbuds available that are entirely waterproof.
Boat Airdopes 500, a
revolutionary TWS hybrid ANC, was introduced in 2022. The Ambient mode of the
Airdopes 500 ANC can be activated with a swipe, offering hybrid active noise
cancellation of up to 35dB. The Airdopes also have sweat-resistant silicone.
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“The steady development of
wireless earphones into multipurpose devices is assisting in the market's
growth. Customers increasingly use remote earbuds for various activities,
including listening to music, audiobooks, digital broadcasts, and managing
calls without touching the phone. The producers ensure that their wireless
earbuds have outstanding sound quality and are comfortable on the ears. The
market for wireless earphones is projected to be driven by rapid innovations.”
said Mr. Karan Chechi, Research Director with TechSci Research, a research
based global management consulting firm.
“Wireless earphones Market, By Type (Earbuds,
Earphones, and Over-Ear) By Technology
(Bluetooth, Wi-Fi, NFC), By Application (Music
& Entertainment, Sports & Fitness, Gaming & Virtual Reality), By
Distribution Channel (Hypermarkets/Supermarkets, Exclusive Stores, Multi-brand Stores,
Departmental Stores, Online and Others (Direct Sales, Distributor Sales)), By Region, Competition”, has
evaluated the future growth potential of wireless earphones and provides statistics and information on market structure,
size, share, and future growth. The report is intended to provide cutting-edge
market intelligence and help decision-makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in wireless earphones
globally.
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