Maternity Innerwear Market is Expected to Grow During the Forecast Period
Increasing demand for nursing-friendly
innerwear, rising awareness of pregnancy garments, and increasing urban
population with high disposable income are the leading factors driving the global
maternity innerwear market during the forecast period.
According to TechSci
Research report, “Maternity Innerwear Market–Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028”
The global maternity innerwear market is expected to grow
during the forecast period. The demand for nursing-friendly innerwear has
increased globally, one of the key drivers driving the maternal innerwear
market. Additionally, due to rising disposable incomes, there is a growing
willingness to spend on luxury
product variants and comfortable maternity clothing. This, in turn, is another
essential aspect of promoting growth.
A rising understanding of mothers' comfort and health has led
to a notable increase in the popularity of maternity innerwear clothing in recent years. Worldwide
manufacturers of maternity innerwear apparel are benefiting greatly from online
distribution channels, utilizing them to enhance their global sales.
Owing to the pandemic, online sales of all companies increased
and for brands such as Clovia, online sales have accounted the majority share
(75% online and 25% offline sales).
Owing to the U.S. and Canada being among the most significant
income producers and the growing impact of celebrities across various social
media platforms, North America dominates the maternity innerwear market.
Moreover, because of the high disposable income and rising urban population in
nations such as China, Indonesia, and India, the Asia-Pacific region is
predicted to grow significantly between 2021 and 2028.
Additionally, the US-based Marena Group, LLC introduced its
new Marena Maternity clothing line in April 2022 for pregnant ladies or
recently giving birth. This new line is the company's first product, geared
toward new and expectant mothers. The company would sell shapewear and athletic
products under the Marena Maternity label. Additionally, Nike-M, a new line of
active maternity clothing, debuted in September 2020. The company would sell
four items which are as follows:
·
A
sports bra
·
A pair
of leggings with support
·
A tank
top
·
A
fleece jacket with a split hem
These brand-new items have outstanding sweat-wicking
qualities and are manufactured from recycled polyester.
Increasingly, mother and baby care businesses are utilizing
social media and digital platforms to market their products through interactive
content. Mother care companies have been using the digital platform to inform
customers about the advantages of purchasing innerwear specifically designed
for pregnant women to increase awareness about the importance of women taking
good care of their health during pregnancy. The market for maternity innerwear
is projected to grow globally as a result of the demand.
Browse over XX market
data Figures spread through XX Pages and an in-depth TOC on "Global Maternity Innerwear Market"
Global maternity innerwear is segmented
based on product type, distribution channel, region, and competitional
landscape. The market's product type is segmented into maternity/nursing bras,
camisoles, shapewear, and maternity briefs. Based on type, the market is
segmented into outerwear, innerwear, and nightwear. Based on the distribution
channel, the market is segmented offline and online. In terms of region, the
segment is categorized into Europe, Asia-pacific, North America, Middle East
& Africa, and South America, among which North America Maternity Innerwear
is forecast to grow at a faster rate during the forecast period.
Key market players in the Global Maternity Innerwear Market include:
·
Seraphine
·
Wacoal
·
H
& M Hennes & Mauritz AB
·
Hatch
Collection LLC
·
MamaCouture
·
Hotmilk
Lingerie
·
Belabumbum
·
Fresh
Venturz LLP
·
Clovia
·
Triumph
Holding AG
Seraphine is an international maternity fashion brand and store.
French-born designer Cecile Reinaud established the company in 2002. At
Seraphine, stylish, high-quality maternity garments are made to help customers
maintain their style sense and feel good about their growing curves. Every
event has fashionable options, from everyday necessities to show-stopping
evening dresses. Mayfair Equity Partners purchased Seraphine in December 2020
for a deal of USD 69.11 million. This acquisition was a management buyout.
Also, Seraphine was awarded a second Queen's Award for Enterprise for
International Trade in April 2020.
Wacoal is a Japanese brand that is a manufacturer of women's lingerie
and underwear, founded in 1949 by Koichi Tsukamoto. The company has divisions
in North America, Asia, and Europe and manufactures Wacol.
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“The rise in the growing urban population with the increase in
disposable income as well as growing population of pregnant working women in
developing and emerging countries is boosting the maternity innerwear market
globally, Additionally, the growing awareness regarding the availability of
nursing friendly innerwear which is comfortable for women during the pregnancy
and after pregnancy is propelling the market of maternity innerwear market.”
said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Maternity
Innerwear Market - Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028, Segmented By Product Type
(Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Type (Outerwear,
Innerwear, Nightwear), By Distribution Channel (Supermarkets/Hypermarkets,
Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others
(Multi-Branded Stores, Direct Sales, etc.)), By Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential
of maternity innerwear in the global market and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities present in the global maternity innerwear market.
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