United States Online Grocery Market to be dominated by Packed Food & Beverages During the Forecast Period
Shifting consumer buying
habits due to the pandemic's onset and the continuous expansion of the
e-commerce sector are driving the online grocery market in the United States.
According
to TechSci Research report, “United
States Online Grocery Market”- By Region, Competition
Forecast and Opportunities, 2018-2028”, In recent years, US online grocery
market has expanded significantly. Using a web-based shopping service to
purchase food and other household essentials are known as "online grocery shopping."
These products can be bought online using one of two primary methods. One
choice is to order them from a nearby grocery store online. Another alternative
is to order groceries from a major company like Amazon or Net grocer that
delivers the products to customers' houses. One can order groceries using both
smartphone applications and the e-commerce website. Grocery-related and
non-grocery food grocery goods, such as dairy, fruits, vegetables,
and other items, are available in online grocery alternatives. Retailers in
this region offer services like click-and-collect alternatives and subscription
options to simplify consumers' online shopping experiences.
Online grocery shopping
only makes up a small fraction of the US food business, but industry experts
predict it will grow over the next few years. The market is anticipated to
expand due to factors such as the growing millennial population, the expansion
of leading companies' business strategies, the incorporation of voice
technologies, the increased demand for grocery applications, etc. However,
constraints, including rising storage and delivery costs, the inability to verify
groceries personally, fluctuating grocery item prices, etc., limit the market's
growth.
Browse over XX market data Figures spread through 70 Pages and an in-depth TOC on "United States Online Grocery Market"
The federal government's
instructions for shelter in place and the rise in persons putting themselves in
self-quarantine due to Covid-19 helped the online grocery industry expand. More
and more individuals are using smartphone apps and e-commerce websites to buy
groceries, and many are doing so for the first time.
Despite this, the United
States online grocery sales are primarily driven by the expanding penetration
of smart devices and internet connectivity. Additionally, the market for online
grocery is being stimulated by demanding consumer work schedules and an
increase in the number of working women. Market expansion is also fueled by the
emergence of e-commerce media and a growing preference for hassle-free shopping
experiences.
While the COVID-19
pandemic has negatively impacted the economy of several sectors, e-commerce has
grown due to Americans avoiding stores and ordering goods for pickup or delivery
instead. Americans' adoption of online grocery services has significantly
benefited the online grocery sector. Customers now have a variety of
alternatives and incentives to get their groceries online, thanks to the
increase in the number of supermarkets that offer curbside pickup and the
expanded functionality provided by grocery delivery apps. Due to convenience,
many customers who tried online grocery shopping for the first time during the
pandemic now prefer it.
The United States online
grocery market is segmented into type, platform and region. Based on type, the
market is segmented into packed food & beverages, personal care, household
products, fruits & vegetables & others (pet care, baby care, etc.)).
Among these, packed food & beverages hold the leading share in the market
during the forecast period. The increasing availability of packed food &
beverages in online grocery stores drives the segment's growth, further
increasing the market share and size of the online grocery market in the United
States.
Based on the platform, the
market is segmented into mobile applications and desktop websites. Among these,
the mobile application holds the leading share in the market during the
forecast period due to the increasing number of internet users in the United
States, which fuels the demand for online grocery in the United States.
Based on region, the market
is segmented into South, West, Mid-West, and North-East. Among these, the
Mid-West region holds the leading share in the market during the forecast
period due to the increasing number of smartphone and internet users in the
region, which fuels the demand for the online grocery market in the US.
Major operating companies operating in
the United States Online Grocery Market are:
- Walmart Inc.
- Amazon.com Inc.
- The Kroger Co.
- Fresh Direct LLC
- COSTCO WHOLESALE CORPORATION
- Maplebear Inc. (Instacart)
- Thrive Market, Inc.
- Target Brands, Inc.(Shipt)
- Safeway Inc. (Albertsons Investor Holdings LLC)
- Shopfoodex Co Inc.
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“The demand for grocery
shopping in the United States through online channels is being driven by
technological advancements, ongoing industrialization, and a paradigm shift in
consumer buying patterns. Consumers are encouraged to choose online grocery
shopping by introducing innovative business models by retailers, such as
scheduled or expedited delivery and on-demand or subscription delivery models.
The rising level of liquidity and the enticing discounts provided by service
portals also significantly contribute to the market's expansion in the United
States.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
United
States Online Grocery Market By Type (Packed Food & Beverages, Personal
Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby
Care, etc.)), By Platform (Mobile Application & Desktop Website),
By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of US online
grocery market and provides statistics & information on market size,
structure, and future market growth. the report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the online grocery market in
United States.
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