Saudi Arabia Television Market to Grow with a CAGR of 4.20% through 2029

Saudi Arabia Television Market is being propelled by variety of factors such as digitalization, the expansion of smart TVs, and the growing investment in local content production.

According to TechSci Research report, “Saudi Arabia Television Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the Saudi Arabia Television Market stood at USD 8.56 billion in 2023 and is anticipated to grow with a CAGR of 4.20% through 2029. The television market in Saudi Arabia is a dynamic and rapidly evolving industry that has witnessed significant transformation over the years. With a growing population, changing consumer preferences, technological advancements, and government initiatives to promote the media sector, Saudi Arabia's television market presents a fascinating landscape. In this comprehensive analysis, we will explore various aspects of the television market in Saudi Arabia, including its historical evolution, market dynamics, key players, regulatory environment, and the role of digitalization and content localization.

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The rise of digital platforms has been a game-changer in the Saudi television market. IPTV services offered by telecom operators like STC (Saudi Telecom Company) and Mobily have gained popularity, providing subscribers with on-demand access to a vast library of content. These platforms not only offer convenience but also cater to the growing preference for personalized viewing experiences.

Moreover, streaming giants like Netflix and Amazon Prime Video have made significant inroads into the Saudi market, offering a mix of global and localized content. This has fueled competition among traditional broadcasters and digital players, prompting investments in original programming and high-quality productions to attract and retain audiences.

Changing demographics and increasing urbanization have influenced consumer preferences in Saudi Arabia. Younger generations, in particular, are more inclined towards digital platforms and mobile viewing, prompting broadcasters to adapt their strategies accordingly. Social media platforms like YouTube and Instagram have also emerged as popular channels for content consumption, influencing advertising trends and revenue models.

Cultural and religious sensitivities continue to shape content regulations in Saudi Arabia. While the market has seen greater liberalization in recent years, particularly with regards to entertainment programming, censorship and content guidelines remain stringent compared to Western markets. Broadcasters and content creators must navigate these regulations while catering to diverse audience segments across the Kingdom.

The television advertising market in Saudi Arabia is a significant revenue driver for broadcasters. Advertisers target diverse demographics through tailored campaigns that leverage the reach and engagement of television channels. With the shift towards digital advertising, broadcasters are increasingly integrating online platforms with traditional television to offer comprehensive advertising solutions.

Subscription-based models also play a crucial role in revenue generation, with IPTV providers and streaming services monetizing through subscription fees and premium content offerings. This hybrid approach allows broadcasters to diversify their revenue streams while enhancing viewer engagement through exclusive content and value-added services.

Saudi Arabia Television market is segmented into screen size, display type, sales channel, and region.

Based on sales channel, supermarkets and hypermarkets have emerged as dominant players due to their strategic placement and extensive reach. These retail giants capitalize on their physical presence across the Kingdom to effectively distribute television sets and related electronics. Customers often prefer purchasing televisions alongside their regular shopping, benefiting from convenience and competitive pricing offered by these outlets.

Supermarkets and hypermarkets leverage their strong logistical networks and customer footfall to showcase a wide range of television brands and models, catering to diverse consumer preferences and budgets. Moreover, these retailers frequently run promotions, discounts, and bundled offers, enticing customers with attractive deals on televisions and accessories.

The prominence of supermarkets and hypermarkets in the Saudi television market highlights their integral role in driving sales and shaping consumer choices. Their ability to combine shopping for household goods with electronics makes them a preferred destination for many Saudi consumers seeking convenience, variety, and value in their television purchases. As technology continues to evolve, these retailers remain pivotal in the retail landscape, adapting their strategies to meet the evolving demands of tech-savvy consumers.

Major companies operating in Saudi Arabia Television market are:

• United Matbouli Group
• Zagzoog For Home Appliance
• LG Electronics Saudi Arabia LLC
• Alesayi Electronics Co. Ltd.
• Modern Electronics Company Limited
• Sony Middle East and Africa FZE
• Al Jabr Holding Co
• Huawei Tech Investment Saudi Arabia Co. Ltd.
• Al Emam Distribution Co Ltd.
• Samsung Electronics Saudi Arabia Ltd

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“ The television market in Saudi Arabia is a dynamic and evolving sector driven by changing consumer preferences, technological advancements, government initiatives, and content localization efforts. The liberalization of the media sector and the emergence of private channels have brought diversity and competition to the market. As the kingdom continues its journey of socio-cultural reforms and diversification of its economy, the television industry is poised to play an increasingly prominent role in the country's media and entertainment landscape. The influx of international streaming platforms and the growth of local content production reflect a growing and vibrant television market in Saudi Arabia, set to continue expanding in the coming years.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Saudi Arabia Television Market By Screen Size (50'-59', 40'-49', 39' and Below, Above 59'), By Display Type (LED, OLED, Others (LCD, QLED, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, and Others (Institutional Sales, Exclusive Stores, etc.), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of Saudi Arabia television market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia television market.

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