Spectacles Hold the Leading Share in the Turkey Eyewear Market During the Forecast Period
The shift in millennials'
lifestyle preferences and their growing use of expensive accessories are the
factors that drive the growth and demand for the eyewear market in Turkey during
the forecast period.
According to TechSci Research report, “Turkey Eyewear Market - By Region, Competition Forecast and
Opportunities, 2017-2027,”
the
Turkish eyewear market has grown significantly in recent years. Anything worn
to protect or correct vision is considered eyewear. It could be of various
types depending on the quality, size, material, and frame. In Turkey, the
demand for eyewear is rising. People are becoming more conscious of the value
of routine eye exams and checkups. As a result, there is a rising demand for
eyewear, including contact lenses and eyeglasses. Many wear it because it suits
them well or makes a fashion statement.
The proactive behavior
of consumers is opening up opportunities for the eyewear industry and retailers
to expand their clientele. A significant barrier to the long-term growth of the
eyewear industry is the wide disparity in access to current, affordable, and
efficient eye-care solutions, particularly in marginalized economies.
E-commerce and online
advertising are becoming incredibly popular in Turkey as major players aggressively
carry out their online marketing and promotional operations. Quick access to
online marketing and advertising benefits consumers, and increased eyewear
sales benefit vendors by driving down operating costs. This factor is
anticipated to boost online eyewear market sales in the upcoming years.
Growing manufacturing
technology-related technological advancements are contributing to an increase
in market value. The market has a promising future due to the rise in
technological advances made to reduce production costs and waste and the
growing popularity of e-commerce websites.
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data Figures spread through 70 Pages and an in-depth TOC on "Turkey Eyewear Market "
The Turkey eyewear market is
segmented into product type, end-user, distribution channel, and region. Based
on product type, the market is segmented into sunglasses, spectacles, contact
lenses, sports eyewear, and others (safety & protection eyewear and
transparent eyeglasses). Among these, the spectacles segment of the Turkey
eyewear market is predicted to dominate the revenue share in the overall market
in the upcoming years due to the growing number of vision-related problems as
well as the fact that spectacles are becoming a necessity when vision
impairment occurs. The country's aging population and several new product
launch luring consumers to choose premium eyewear options are supporting
sunglasses' market’s significant growth. These factors are expected to propel
Turkey's eyewear market expansion in the years to come.
The end-user market is
segmented into women, men, and unisex. Among these, the unisex segment is the
fastest-growing segment in the market during the forecast period due to the
accessibility of product designs that accommodate gender preferences.
Based on distribution
channels, the market is segmented into specialty stores,
supermarkets/hypermarkets, apparel stores, and online, and others (optical
shops, optometrists, etc.). Among these, the online segment is the
fastest-growing segment in the market during the forecast period because online
stores offer attractive product discounts. In online stores, consumers can also
differentiate the products and prices from other products. The easy
availability of eyewear's on online stores is driving the growth of the Turkish
eyewear market.
On the basis of region, the
market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern
Anatolia, Black Sea, and Eastern Anatolia. Among these, the Marmara region
holds the leading share in the market due to changing lifestyles and the
increasing working population, which fuels the demand for the eyewear market in
Turkey.
Major companies operating in the Turkey eyewear
market are:
- Efor Optik Gozluk
San. Ve Tic. Ltd. Sti.
- Anadolu Tıp
Teknolojileri A.Ş.
- Karat Optik San. ve
Dış Ticaret Ltd. Şti
- Optifabrik Gozluk
Sanayi ve Ticaret A.S.
- Opticleaner Hijyen
ve Saglik Ltd. Sti.
- Mercan Optik İth.
İhr. San. Tic. Ltd. Şti.
- Bayem Grup Ic ve
Dis Tic.Ltd.Sti.
- Cemfa Gozluk San.
ve Tic. A.S.
- Derigo ve Opmar
Optik A.S.
- Merve Optik Sanayi
ve Ticaret A.Ş.
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“The millennial generation's shifting
lifestyle preferences, and rising use of luxurious accessories are significant
market expansion drivers. The rising product demand inspires eyewear
manufacturers to concentrate on creating fashionable and reasonably priced eyewear.
They are introducing fresh designs and patterns to address current trends and
draw in fashionistas. Market statistics are being positively impacted by the
major players' ongoing efforts to win new clients and keep hold of existing
ones.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
Turkey Eyewear Market By Product Type (Sunglasses, Spectacles,
Contact Lenses, Sports Eyewear, Others {Safety & Protection Eyewear,
Transparent Eyeglasses}), By End User (Women, Men and Unisex), By Distribution
Channel (Specialty Store, Supermarkets/Hypermarkets, Apparel Store, Online, and
Others {Optical Shops, Optometrist, etc.}), By Region, Competition Forecast
& Opportunities, 2017-2027, has evaluated the future growth potential of Turkey eyewear
market and provides statistics & information on market size, structure, and
future market growth. the report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the eyewear market in
Turkey.
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