Turkey Carbonated Drinks Market to be Dominated by Carbonated Soft Drinks
The rising innovation and
increasing demand for clean-label, gluten-free, and low-calorie carbonated
drinks is expected to drive the Turkish carbonated drinks market during the
forecast period.
According to TechSci Research report, “Turkey Carbonated Drinks Market- By Region, Competition,
Forecast and Opportunities, 2017-2027”, the market for
carbonated drinks in Turkey has expanded significantly in recent years.
Carbonated drinks are non-alcoholic beverages with compressed carbon dioxide
added to them to produce effervescence or fizz. The base for these drinks is
soda water or carbonated water. Carbonated drinks contain water, flavors, and
sweeteners. Water and carbon dioxide are combined to create carbonic acid,
which causes a tingling sensation when consumed. There are many kinds of
carbonated drinks in the market, including carbonated water, tea, smoothies,
and juices.
The strong consumer
preference for carbonated drinks among generations X and Y members is expected to
be a significant driver of market expansion. As they have, a pleasant tingling
sensation, and produce a cooling effect with each sip, these drinks are well-liked by
consumers. Additionally, the product has fruit flavors that help consumers
accept such foods. Carbonated beverages are made using clean water, flavoring ingredients to develop the flavor
profile, sugar or other sweeteners, coloring agents, and preservatives intended
to be used. Technology has undoubtedly contributed to the rise in consumption
of carbonated beverages with the introduction of glass bottles, cans, plastic
bottles, high-speed packaging lines, and evolving packaging techniques.
The demand for
carbonated soft drinks is affected by rising consumer spending power, consumer
preferences, and an expanding population. There are numerous significant
players in the market that are all comparable in size and the products they
offer. Many business leaders start up new product lines and fight advertising
battles. Because so many competitors are evenly matched, market is challenging.
Browse over XX market
data Figures spread through XX Pages and an in-depth TOC on "Turkey Carbonated Drinks Market"
The Turkey carbonated drinks
market is segmented based on product type, packaging, package size,
distribution channel, and region. Based on product type, the
market is segmented into carbonated soft drinks, functional/energy & sports
drinks, and others (sodas, lemon iced tea, etc.). During the forecast period,
carbonated soft drinks held the leading market share in Turkey's carbonated
drinks market. The changing lifestyle and growing disposable income are the
factors that increase the demand for carbonated soft drinks in the Turkey
carbonated drinks market.
Based on packaging, the
market is segmented into bottles, cans, and others (tetra packs, pouches,
etc.). Among these, the can packaging type is expected to be the fastest
growing segment in the market during the forecast period because cans are easy
to carry in traveling and take a smaller place than bottles, influencing the
carbonated drinks market in Turkey.
Based on package size, the
market is segmented below 250ml, 250ml-1L, and above 1L. Among these, 250ml-1L
is the fastest growing segment in the market during the forecast period as it
is easy to carry for traveling, which drives Turkey's carbonated market.
Based on distribution
channel, the market is segmented into grocery stores,
supermarkets/hypermarkets, convenience stores, online, and others (direct
selling, pharmacies/drug stores, exclusive brand outlets (EBOs), etc.). Among
these, the online segment is the fastest-growing segment in the market during
the forecast period because online stores offer attractive product discounts.
In online stores, consumers can also differentiate the products and prices from
other products. The easy availability of carbonated drinks in online stores is driving
the growth of Turkey's carbonated drinks market.
On the basis of region, the market
is segmented into Marmara, Central Anatolia, Mediterranean, Aegean,
Southeastern Anatolia, Blacksea, and Eastern Anatolia. Among these, the Marmara
segment is expected to hold the leading share in the market during the forecast
period owing to excess of availability of products in the region, which fuels
the demand for the carbonated drinks market in Turkey.
Major operating companies operating in the
Turkey carbonated drinks market are:
- Coca-Cola
İçecek A.Ş.
- PepsiCo
Turkey
- Nestle
Turkiye Gida San. A.S.
- Oguz
Gida Sanayi Ve Ticaret A S
- Red
Bull Gıda Dağıtım ve Pazarlama Ticaret Limited Şirketi
- Danone
Tikvesli Gida Ve Icecek A.S.
- Uludağ
İçecek Türk A.Ş.
- Coşku
Food Ltd. Sti.
- Çardak
Concentrated Fruit Sulari San. Ve Tic. Ltd. Sti.
- Dimes
Gida Sanayi Ve Ticaret A.S.
Download Free Sample Report
Customers can also
request for 10% free customization on this report.
“Because of the high value that modern
consumers place on convenience, single grab-and-go purchases, as opposed to
conventional bulk purchases, account for a sizeable portion of daily purchases.
This led to creation of environment--friendly packaging that uses clean,
renewable materials instead of harmful chemicals and shelf-stable technologies.
The items are constantly improved upon and reimagined to ensure that there is
something for everyone. Owing to rising consumer health consciousness,
businesses are putting more of an emphasis on using low-sugar, natural, and
low-calorie ingredients in their offerings. Using stevia sweeteners instead of
standard or artificial sweeteners is one such example. During the forecast
period, it is expected that these innovations will lead to market growth for
carbonated drinks in Turkey.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
Turkey Carbonated Drinks
Market By Product Type (Carbonated Soft Drinks, Functional/Energy
& Sports Drinks and Others (Sodas, Lemon Iced Tea, etc.)), By Packaging
(Bottle, Cans, and Others (Tetrapack, Pouches, etc.)), By Package Size (Below
250ml, 250ml-1L, Above 1L), By Distribution Channel (Grocery Stores,
Supermarkets/Hypermarkets, Convenience Stores, Online and Others (Direct
Selling, Pharmacies/Drug Stores, Exclusive Brand Outlets (EBOs), etc.)), By
Region (Eastern Anatolia, Central Anatolia, Black Sea, Mediterranean, Aegean,
Marmara, Southeastern Anatolia), By Company, Forecast & Opportunities,
2017-2027, has evaluated the future growth potential of Turkey carbonated
drinks market and provides statistics & information on market size,
structure, and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the carbonated drinks market
in Turkey.
Contact
Mr. Ken Mathews
708 Third Avenue,
Manhattan, NY,
New York – 10017
Tel: +1-646-360-1656
Email: [email protected]
Web: https://www.techsciresearch.com