Press Release

Turkey Carbonated Drinks Market to be Dominated by Carbonated Soft Drinks

The rising innovation and increasing demand for clean-label, gluten-free, and low-calorie carbonated drinks is expected to drive the Turkish carbonated drinks market during the forecast period.

According to TechSci Research report, Turkey Carbonated Drinks Market- By Region, Competition, Forecast and Opportunities, 2017-2027, the market for carbonated drinks in Turkey has expanded significantly in recent years. Carbonated drinks are non-alcoholic beverages with compressed carbon dioxide added to them to produce effervescence or fizz. The base for these drinks is soda water or carbonated water. Carbonated drinks contain water, flavors, and sweeteners. Water and carbon dioxide are combined to create carbonic acid, which causes a tingling sensation when consumed. There are many kinds of carbonated drinks in the market, including carbonated water, tea, smoothies, and juices.

The strong consumer preference for carbonated drinks among generations X and Y members is expected to be a significant driver of market expansion. As they have, a pleasant tingling sensation, and produce a cooling effect with each sip, these drinks are well-liked by consumers. Additionally, the product has fruit flavors that help consumers accept such foods. Carbonated beverages are made using clean water, flavoring ingredients to develop the flavor profile, sugar or other sweeteners, coloring agents, and preservatives intended to be used. Technology has undoubtedly contributed to the rise in consumption of carbonated beverages with the introduction of glass bottles, cans, plastic bottles, high-speed packaging lines, and evolving packaging techniques.

The demand for carbonated soft drinks is affected by rising consumer spending power, consumer preferences, and an expanding population. There are numerous significant players in the market that are all comparable in size and the products they offer. Many business leaders start up new product lines and fight advertising battles. Because so many competitors are evenly matched, market is challenging.

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The Turkey carbonated drinks market is segmented based on product type, packaging, package size, distribution channel, and region. Based on product type, the market is segmented into carbonated soft drinks, functional/energy & sports drinks, and others (sodas, lemon iced tea, etc.). During the forecast period, carbonated soft drinks held the leading market share in Turkey's carbonated drinks market. The changing lifestyle and growing disposable income are the factors that increase the demand for carbonated soft drinks in the Turkey carbonated drinks market.

Based on packaging, the market is segmented into bottles, cans, and others (tetra packs, pouches, etc.). Among these, the can packaging type is expected to be the fastest growing segment in the market during the forecast period because cans are easy to carry in traveling and take a smaller place than bottles, influencing the carbonated drinks market in Turkey.

Based on package size, the market is segmented below 250ml, 250ml-1L, and above 1L. Among these, 250ml-1L is the fastest growing segment in the market during the forecast period as it is easy to carry for traveling, which drives Turkey's carbonated market.

Based on distribution channel, the market is segmented into grocery stores, supermarkets/hypermarkets, convenience stores, online, and others (direct selling, pharmacies/drug stores, exclusive brand outlets (EBOs), etc.). Among these, the online segment is the fastest-growing segment in the market during the forecast period because online stores offer attractive product discounts. In online stores, consumers can also differentiate the products and prices from other products. The easy availability of carbonated drinks in online stores is driving the growth of Turkey's carbonated drinks market.

On the basis of region, the market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia. Among these, the Marmara segment is expected to hold the leading share in the market during the forecast period owing to excess of availability of products in the region, which fuels the demand for the carbonated drinks market in Turkey.

Major operating companies operating in the Turkey carbonated drinks market are:

  • Coca-Cola İçecek A.Ş.
  • PepsiCo Turkey
  • Nestle Turkiye Gida San. A.S.
  • Oguz Gida Sanayi Ve Ticaret A S
  • Red Bull Gıda Dağıtım ve Pazarlama Ticaret Limited Şirketi
  • Danone Tikvesli Gida Ve Icecek A.S.
  • Uludağ İçecek Türk A.Ş.
  • Coşku Food Ltd. Sti.
  • Çardak Concentrated Fruit Sulari San. Ve Tic. Ltd. Sti.
  • Dimes Gida Sanayi Ve Ticaret A.S.

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“Because of the high value that modern consumers place on convenience, single grab-and-go purchases, as opposed to conventional bulk purchases, account for a sizeable portion of daily purchases. This led to creation of environment--friendly packaging that uses clean, renewable materials instead of harmful chemicals and shelf-stable technologies. The items are constantly improved upon and reimagined to ensure that there is something for everyone. Owing to rising consumer health consciousness, businesses are putting more of an emphasis on using low-sugar, natural, and low-calorie ingredients in their offerings. Using stevia sweeteners instead of standard or artificial sweeteners is one such example. During the forecast period, it is expected that these innovations will lead to market growth for carbonated drinks in Turkey.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Turkey Carbonated Drinks Market By Product Type (Carbonated Soft Drinks, Functional/Energy & Sports Drinks and Others (Sodas, Lemon Iced Tea, etc.)), By Packaging (Bottle, Cans, and Others (Tetrapack, Pouches, etc.)), By Package Size (Below 250ml, 250ml-1L, Above 1L), By Distribution Channel (Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online and Others (Direct Selling, Pharmacies/Drug Stores, Exclusive Brand Outlets (EBOs), etc.)), By Region (Eastern Anatolia, Central Anatolia, Black Sea, Mediterranean, Aegean, Marmara, Southeastern Anatolia), By Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of Turkey carbonated drinks market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the carbonated drinks market in Turkey.


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