Beer Holds the Leading Share in the Turkey Alcoholic Drinks Market During the Forecast Period

Increasing number of breweries and wineries, shifting beverage preferences, and increasing advancements in the production of vodka, flavored wine, beer, and cocktails will drive the Turkish alcoholic drinks market during the forecast period.

According to TechSci Research report, “Turkey Alcoholic Drinks Market- By Region, Competition Forecast and Opportunities, 2017-2027,” the market for alcoholic drinks in Turkey has expanded significantly in recent years. Alcoholic beverages are fermented beverages with chemical components of ethanol. Spirits, beer, and wine are the colorless, flammable liquids they contain.

The Turkish market is expanding credit to innovations and advancements in the production of vodka, flavored wine, beer, and cocktails, as well as consumer lifestyle changes, shifting beverage preferences, and an increase in breweries and wineries in Turkey. The Turkish market has also benefited from the growing trend of socializing and midweek/weekend gatherings among young and working professionals due to the elevated status of premium beverages due to rising urbanization and consumer demand for distinctive and avant-garde drinking experiences. As a result, Turkey's growing trend is experimenting with various flavors of flavored alcohol and mixed drinks. Factors like the expansion of the food and beverage sector, the increasing use of social media and the internet, and the development of distribution and retail channels all contribute to the market's expansion for alcoholic drinks in Turkey.

In the upcoming years, the outline of healthy breweries and distilleries will also offer additional potential growth opportunities for the Turkish alcoholic drinks market. The market for alcoholic beverages may face additional difficulties shortly due to the increased alcohol consumption brought on by heightened health concerns.

Browse over XX market data Figures spread through 70 Pages and an in-depth TOC on "Turkey Alcoholic Drinks Market”  

The Turkey alcoholic drinks market is segmented based on product type, packaging type, distribution channel, and region.

Based on product type, the market is segmented into beer, vodka, whisky, wine, rum and others (gin, tequila, brandy, breezer, etc.). Among these, the beer segment accounted for the highest revenue share in the market during the forecast period due to increasing purchasing power and popularity in Turkey.

Based on packaging type, the market is segmented into bottles and cans. Among these, the cans segment is the fastest growing segment in the market during the forecast period because cans are easy to carry in traveling and take a smaller place than bottles, influencing the alcoholic drinks market in Turkey.

Based on distribution channels, the market is segmented into liquor stores, on-premises, convenience stores, hypermarket/supermarket, online, and others (direct selling, etc.). Among these, the liquor stores held the leading market share during the forecast period. Turkey's rapid urbanization will create an interconnected network of liquor stores. The market for alcoholic beverages is predicted to expand due to consumers' growing trend of embracing western culture. Domestic liquor stores offer a diverse portfolio of alcoholic beverages at lower prices, encouraging segmental growth.

On the basis of regional analysis the market is segmented into Marmara, central Anatolia, Mediterranean, Aegean, southeastern Anatolia, Blacks, and Eastern Anatolia. Among these, the Marmara  holds the leading share in the market during the forecast period due to changing lifestyles and the increasing working population in the region, which fuels the demand for the alcoholic drinks market in Turkey.

Major companies operating in the Turkey alcoholic drinks market are:

·         Anadolu Efes Biracılık ve Malt Sanayii A.Ş.

·         Mey İçki Sanayi ve Ticaret A.Ş.

·         Türk Tuborg Bira ve Malt San. A.Ş.

·         Moët Hennessy Turkey Saraplar & Alkollü İçkiler LTD ŞTİ.

·         Elda Pazarlama Tic. A.Ş.

·         Hasturk Sarapcilik Ltd.

·         Izafiyet dıs Tic.

·         KAVAKLIDERE SARAPLARI A.S.

·         DOLUCA BAGCILIK VE SARAPCILIK A.S.

·         Antalya Alkollü Içecek San. Ve Tic. A. Ş.

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 “Turkish producers of alcoholic beverages frequently introduce new models with flavorings. Turkish consumers' curiosity, particularly millennials, is luring them to try these products, which positively impacts the market for Turkish alcoholic drinks. Due to Turkey's growing urban population and rising disposable income, people are exploring new forms of entertainment like nightclubs and bar hopping. Young adults with high family incomes, significant social media influence, and easy access to alcoholic beverages are additional significant factors driving alcoholic drink sales in Turkey.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

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