Danish Robot manufacturer eyes on Indian market

India: Universal Robots, a Denmark robot manufacturer has launched its new industrial robots and targeting manufacturing industry various segments – Auto, FMCG, personal care product manufacturers, and so on; majorly to provide end line packaging facility through robots.

Apart from these sectors, the company is eyeing to sell its robots to the universities for curriculum purpose.

The new industrial robot is priced INR 16 lakhs for the Indian customers.

This robot works in collaboration with humans and can be reprogrammed according to the task to be performed. Universal Robots have UR3, UR5, UR10 robotic arms, named according to the payloads in kilograms.

Overall, the company has sold over 7,000 robots globally, out of which 200 were sold in India. It is reported that in Indian market the company has sold 150 robots (out of these 200) last year itself.

The company strategy is to grow its channel partner strength across the country to register more sale and increase the foothold in the Indian market.

TechSci Research depicts that Indian manufacturing sector provides the untapped opportunity for the industrial robot providers as industrial automation is growing with the substantial rate in the country. The new product launch by Universal Robot will provide the efficient solution for manufacturer’s end line packing activities to increase the productivity & minimize the cost. As well, the government ‘Make in India’ initiative to boost manufacturing sector in the country will provide the new potential prospects for Universal Robots.

According to a recent report by TechSci Research, “Global Industrial Robotics Market Forecast and Opportunities, 2020”, the global market for industrial robotics is forecast to generate revenues of over USD46 billion by 2020. Asia is the largest market for industrial robotics with a majority market share in both value and volume terms. With the aim of increasing their returns, manufacturers are gradually shifting their production bases to Asian countries. Demand for industrial robots from emerging countries such as India, Thailand and Taiwan has been escalating. Asia is expected to maintain its dominance in the market through 2020.