Vietnam Food Service Market to Grow with a CAGR of 11.27% through 2030
Vietnam
Food Service Market is expanding rapidly, driven by rising disposable incomes,
urbanization, digital food delivery growth, expanding tourism, and evolving
consumer lifestyles.
According
to TechSci Research report, “Vietnam Food Service Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the Vietnam Food Service Market stood
at USD 25.68 Billion in 2024 and is anticipated to grow USD 48.74 Billion by
2030 with a CAGR of 11.27% during forecast period. The Vietnam food service market has witnessed substantial
growth over the past few years, fueled by rapid urbanization, rising incomes,
and a young, dynamic population. As Vietnamese consumers become more exposed to
global food trends and modern retail experiences, their expectations around
food quality, variety, and service have evolved significantly. Dining out is no
longer a luxury reserved for special occasions; it has become a routine part of
daily life, particularly in urban centers like Ho Chi Minh City and Hanoi. The
shift from home-cooked meals to eating outside has been supported by the
growing presence of restaurants, cafes, quick service outlets, and casual
dining establishments across the country.
A key factor behind the market’s rapid
expansion is the rise in technology adoption and the growth of digital
platforms. The widespread use of smartphones and mobile apps has transformed
how consumers interact with food service providers, especially through online
food delivery platforms like GrabFood, ShopeeFood, Gojek, and Baemin. These
apps offer convenience, variety, and access to a broad spectrum of cuisines,
catering to the fast-paced lifestyles of Vietnamese consumers. Additionally,
many food service operators have embraced digital innovations such as QR-code
menus, contactless payment, loyalty apps, and cloud kitchen models to
streamline operations and improve customer engagement.
Tourism and cultural openness also play
a vital role in shaping Vietnam’s food service industry. As one of Southeast
Asia’s top tourist destinations, Vietnam attracts millions of visitors
annually, many of whom are drawn to its vibrant culinary scene. Cities like
Hanoi, Da Nang, and Ho Chi Minh City have become melting pots of local and
international cuisines, offering everything from traditional pho and banh mi to
Korean BBQ, Japanese ramen, Italian pasta, and American fast food. The influx
of tourists has encouraged food service operators to raise their standards in
terms of hygiene, presentation, and customer service, while also prompting
local chefs and entrepreneurs to innovate with fusion dishes and global food
concepts.
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over xx market data Figures spread through xx Pages and an in-depth TOC on
" Vietnam Food Service Market”
The Vietnam Food Service Market is segmented into type, ownership,
brands, and company.
Based on the brand, International brands are the
fastest-growing segment in Vietnam’s food service market, propelled by rising
consumer aspirations, urban affluence, and increased exposure to global
culinary trends. Rapid urbanization has given international chains like McDonald’s,
Starbucks, Burger King, and Jollibee fertile ground to expand their footprint,
while digital-savvy consumers embrace familiar foreign menus, loyalty programs,
and premium experiences. These brands benefit from robust supply chains,
consistent quality, and heavy investment in technology and marketing, enabling
swift rollout across major cities. They also leverage localization—adapting
flavors, portion sizes, and offerings—to resonate with local tastes. As global
travel resumes and young Vietnamese seek cosmopolitan dining, international
foodservice players are accelerating expansion, capturing market share and
setting higher standards for the industry.
Based on the region,
Northern Vietnam is emerging as the fastest-growing region in Vietnam’s food
service market, driven by soaring urbanization, rising incomes, and expanding
tourism in cities like Hanoi, Hai Phong, and Ninh Bình. As economic hubs in the
north develop, consumer demand for diverse dining—from street food and local
cafés to international restaurant chains—has surged. This region benefits from
an influx of domestic and international tourists exploring cultural and
culinary heritage, prompting operators to raise standards, innovate menus, and
enhance experiences. The north’s youthful, increasingly affluent population is
tech-savvy, embracing food delivery, modern dining formats, and global cuisine.
Supported by improving infrastructure and government investment in tourism,
Northern Vietnam is rapidly solidifying its position as a vibrant food service
hotspot.
Major companies
operating in Vietnam Food Service Market are:
- Lotteria
Vietnam Co., Ltd
- Golden
Gate Group Joint Stock Company
- Imex
Pan Pacific Group
- Jollibee
Vietnam Co., Ltd.
- Lotte
GRS Co.,Ltd
- Mesa
Asia Pacific Trading Services Company Ltd
- Restaurant
Brands International, Inc.
- Starbucks
Corporation
- AFG
Vietnam
- Yum!
International Restaurant Group
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“Vietnam’s food
service market is driven by rising disposable incomes, urbanization, growing
tourism, and digital transformation through online food delivery platforms.
Consumers are seeking convenience, variety, and global flavors, fueling demand
for quick service and experiential dining. Key trends include the rise of cloud
kitchens, localized international cuisine, sustainability initiatives, and
experience-centric dining concepts. The growing influence of social media and
mobile technology is reshaping how people discover and engage with food outlets.,”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Vietnam Food Service
Market By Type (Dining Service, PBCL, QSR, Cafe, Others), By Ownership
(Standalone Outlets, Chained Outlets), By Brands (Domestic, International), By
Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of Vietnam Food Service Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the Vietnam Food Service Market.
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