Eyebrow Razors Market to Be Dominated by Asia-Pacific Region Through 2027
Growing focus on men’s
grooming and the surge in expenditure on personal grooming tools and products are
expected to drive the growth of the global eyebrow razors market over the
forecast period, 2023-2027.
According to TechSci Research report, “Eyebrow Razors Market - Global Industry Size,
Share, Trends, Opportunity, and Forecast, 2017-2027”, the global eyebrow razors market is anticipated to
grow at a robust rate in the forecast period, 2023-2027. Factors such as the
growing disposable income and the rise in focus on consumers on personal
grooming of consumers primarily drive the demand for the global eyebrow razors
market. Physical appearance is gaining importance among the minds of consumers
as they have begun relating it to self-confidence and self-esteem. The ongoing
technological advancements and rise in the integration of smart technologies in
beauty products and tools are expected to create new growth avenues for the
market players. Therefore, the growing consciousness about personal hygiene and
physical beauty among men as well as women is expected to fuel the demand for
on-the-go grooming solutions.
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The global eyebrow
razors market is segmented into type, end use, distribution channel, regional
distribution, and competitive landscape.
Based on the type, the
market is divided into razors, scissors, brushes, tweezers, trimmers, and
others. Razors are expected to account for a significant market share in the
forecast period. It lowers the time in comparison to shaping the eyebrows with
tweezers and scissors, and thread. Using a razor is not painful and gives the
desired result to the consumer easily. Apart from removing the hair, using a
razor has its advantages, such as exfoliating the skin and helping the beauty
products to penetrate deeply into the skin.
Based on the end use,
the market is bifurcated into individual customer vs. commercial. Individual
customers are expected to hold the largest market share over the forecast
period. The growing awareness and the ease of convenience and comfort of
shaping eyebrows from their homes are making consumers invest in eyebrow razors
and other grooming tools. It is a cost-effective method than visiting the parlors
and salons at regular intervals and can prove beneficial when there is no time
to visit beauty-enhancing stores. Growing demand for products and tools that
can boost self-dependency among consumers is expected to accelerate the growth
of the individual segment in the coming years.
Based on the
distribution channel, the market is divided into supermarket/hypermarkets,
cosmetic/beauty stores, online, and institutional sales.
Supermarket/hypermarkets are expected to capture the highest market share over
the next five years, 2023-2027. Availability of many supermarkets/hypermarkets
in the neighborhood of consumers and changing preference of consumers to buy
beauty products and tools along with basic amenities from a single place are
expected to drive the segment demand. Consumers easily pick their products by
comparing the eyebrow razors of different brands under a single roof due to the
availability of the number of products in these supermarkets/hypermarkets. They
can get the required information about the products from the salesperson and
make informed decisions.
Based on regional
analysis, the Asia-pacific region dominates the market and is expected to
maintain its dominance over the next five years. India, China, and Indonesia
are among the most populated countries in the region, and due to their
fast-growing population, rise in per capita income, rapid urbanization, and
globalization, the demand for personal care products is expected to increase in
the coming years.
Major players operating
in global eyebrow razors market are:
- Tinkle USA
- Tweezerman International,
LLC
- Revlon, Inc
- Edgewell Personal Care
Company (Schick)
- Reazeal Corporation
- Panasonic Corporation
- Cartfry
- Visage Lines Personal
Care Pvt Ltd, Inc. (Bombae)
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“Social media's effect on young
customers' minds is expected to create lucrative growth opportunities for the
market players over the next five years, 2023-2027. With the lockdowns being
lifted and the surge in consumer focus on makeup creativity, brow trends are
shifting to popular styles and techniques. TikTok, YouTube, Instagram, and the
rise in the number of influencers are changing the beauty standards and setting
them high, thereby increasing the consumer base for beauty products and tools.
Market players collaborate and partner with famous influencers to advertise the
benefits and give tutorials about using eyebrow razors. Therefore, the rise in
the social media influence over the young generation and the adoption of
aggressive marketing strategies by the market players is expected to propel the
global eyebrow razors market growth till 2027” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“Eyebrow Razors Market -
Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027 Segmented
By Type (Razors, Scissors, Brushes, Tweezers, Trimmers, Others), By End Use
(Individual Customer vs Commercial), By Distribution Channel
(Supermarket/Hypermarkets, Cosmetic/Beauty Stores, Online, Institutional
Sales), and By Region”, has evaluated the future growth potential of global eyebrow
razors and provides statistics & information on market size, structure, and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in global eyebrow razors market.
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