India Wet Wipes Market to Grow with a CAGR of 18.73% through 2030F

The India Wet Wipes Market is driven by factors such as increasing hygiene awareness and health consciousness among consumers, rising disposable incomes enabling greater spending on personal care products and rapid urbanization.

According to TechSci Research report, “India Wet Wipes Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Wet Wipes Market was valued at USD 127.92 Million in 2024 and is expected to reach USD 358.32 Million by 2030 with a CAGR of 18.73% during the forecast period. The India wet wipes market has experienced substantial growth over the past decade, driven by increasing awareness about personal hygiene, a growing population, rising disposable incomes, and rapid urbanization. Wet wipes, once considered a luxury or a niche baby care product, have now evolved into everyday essentials across various consumer segments. These pre-moistened disposable cloths are used for personal hygiene, baby care, makeup removal, intimate cleaning, disinfection, and general refreshing purposes. The growing popularity of on-the-go, hassle-free solutions has played a key role in pushing demand. As hygiene and cleanliness continue to take center stage—especially in the post-pandemic world—the Indian consumer is more willing than ever to spend on hygiene-focused products, including wet wipes.

The demand for facial and cosmetic wipes is particularly high among urban millennials and Gen Z, who value skincare and grooming. Similarly, the awareness and adoption of feminine hygiene products have led to increased consumption of intimate wipes. These expanding segments reflect a shift toward more specialized and targeted product offerings.

Several key drivers are propelling the growth of the wet wipes market in India. Rising health consciousness, changing lifestyles, and increased awareness about personal and infant hygiene are foundational factors. Additionally, higher disposable incomes and the rise of the nuclear family structure are encouraging the adoption of convenient and time-saving hygiene products. The digital boom has also played a vital role, with e-commerce platforms like Amazon, Flipkart, Nykaa, and FirstCry offering wide product assortments, competitive pricing, and doorstep delivery. Online shopping has especially appealed to busy consumers, helping brands reach a wider audience beyond traditional retail channels. Alongside these drivers, the market is witnessing trends such as increasing demand for eco-friendly, biodegradable wipes made from bamboo and organic fibers, and formulation innovation with skin-soothing ingredients like aloe vera, chamomile, and vitamin E.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " India Wet Wipes Market” 

The India Wet Wipes Market is segmented into product type, distribution channel and region.

Based on distribution channel, Grocery stores and departmental stores dominated the Indian wet wipes market as the primary distribution channels, owing to their widespread presence, consumer familiarity, and accessibility. These outlets offer consumers the advantage of physically examining products, comparing brands, and making instant purchases, which is particularly appealing to traditional buyers. In both urban and semi-urban areas, major retail chains and local kirana shops stock a wide range of wet wipes, including baby wipes, personal care, and multipurpose wipes, catering to diverse customer needs. Promotions, discounts, and attractive in-store displays further drive consumer interest.

Based on region, ​North India is emerging as the fastest-growing region in the Indian wet wipes market, driven by a combination of demographic and socioeconomic factors. The region's rising birth rates, coupled with increased health consciousness among parents, have led to a surge in demand for baby wipes. Urban centers like Delhi NCR, Punjab, and other cities are witnessing higher disposable incomes and a growing trend of working mothers seeking convenient hygiene solutions for their infants. This has resulted in heightened awareness and spending on quality baby wipes. Additionally, the rapid expansion of online selling platforms in North India has made various types of wet wipes more accessible to consumers, further fueling market growth.

Major companies operating in India Wet Wipes Market are:

• The Himalaya Drug Company
• Johnson & Johnson Private Limited
• Hindustan Unilever Limited
• Unicharm India Pvt. Ltd.
• Procter & Gamble Hygiene and Health Care Limited
• Kimberly-Clark Hygiene Products Private Limited
• Godrej Consumer Products Limited
• Pigeon India Pvt. Ltd.
• Tainwala Personal Care Products Private Limited
• Ashok & Co. Private Limited

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“The India wet wipes market is being driven by rising awareness of personal hygiene, increasing disposable incomes, and the fast-paced lifestyles of urban consumers who seek convenience in their daily routines. The growing infant population and the rise in working parents are boosting demand for baby wipes, while expanding skincare and wellness concerns are fueling the use of cosmetic, facial, and intimate wipes. Alongside these drivers, several emerging trends are shaping the market, such as a shift toward eco-friendly and biodegradable wipes due to environmental concerns and increasing consumer preference for organic, chemical-free formulations.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Wet Wipes Market By Product Type (Baby Wipes, Facial & Cosmetics Wipes, Multi-Purpose Wipes, Hand & Body Wipes, Others), By Distribution Channel (Grocery Stores/Departmental Stores, Pharmacy/Drug Stores, Supermarkets/Hypermarkets, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Wet Wipes Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Wet Wipes Market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: sales@techsciresearch.com

Website: www.techsciresearch.com