India Coffee Shops / Cafés Market Set to Grow at CAGR 11%
Rising
disposable income, changing consumer lifestyles and improving standards of
living to drive coffee shops / cafés market in India through 2021
Over
past few years, increase in the number of independent coffee shops / cafés in
India can be attributed to changing consumer lifestyles, expanding working
population base and growing influence of western culture. Moreover, these cafes
offer customized local Indian menus to address the demands of the local
population. Few of the leading chained coffee shops operating in the country
include Café Coffee Day, Costa Coffee and Tata Starbucks, among others. These
players are anticipated to maintain their dominance in India coffee shops / cafés
market through 2021, on account of their expansion plans coupled with continuous
efforts towards localizing their product offerings.
According to TechSci Research
report, “India Coffee Shops / Cafés Market Forecast, Consumer Survey and Opportunities, 2021”, coffee shops / cafés market in India is projected to grow at a CAGR of over 11% during
2016-2021, on account of the growing coffee culture among young population, increasing
urbanization, rising disposable income levels and changing eating and drinking
preferences of consumers. Changing work patterns of business
executives is also driving demand for such coffee shops / cafés, as these
outlets offer services such as free Wi-Fi, entertainment zones, etc.
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“In
India, coffee shops / cafés market is in developing stage, with majority of
demand for coffee beverages emanating from urban centres such as New Delhi,
Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata. In addition to metros and
Tier I cities, new companies and leading market players are targeting expansion
to Tier II and Tier III cities. This coupled with implementation of various
government plans to develop smart cities, etc., is projected to drive growth in
India market for coffee shops / cafés over next five years.”, said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
Sales
of non-carbonated beverages along with foreign cuisines and fast food in India
is exhibiting rapid growth, due to growing income levels and rising awareness
among consumers. However, the market is being confronted with challenges
pertaining to widespread adoption, due to inclination towards traditional
beverages, along with high cost of these new offerings. Companies are spending
resources in order to increase awareness regarding their products and keep up
with global concepts. Thus, changing consumer preferences and tastes is
projected to motivate market players to introduce new variety of products. The
research findings of TechSci Research report recommends players to focus on
incorporating new types of drinks in their menus, and provide more options to
consumers in order to increase sales and strengthen market position along with
uncovering a lot of hidden market opportunities.
“India Coffee Shops / Cafés Market Forecast, Consumer Survey and Opportunities, 2021”
has evaluated the future growth potential of India coffee shops / cafes market
and provides statistics and information on market size, structure and consumer behaviour
trends. The report intends to provide cutting-edge market intelligence and help
decision makers to take sound investment evaluation. Besides, the report also
identifies and analyzes emerging trends along with essential drivers,
challenges and opportunities available in India coffee shops / cafés market.