Press Release

UAE Oral Care Market to grow with a CAGR of 7.35%

Increasing healthcare infrastructure and a supportive regulatory environment are the major drivers for the UAE Oral Care Market.

According to TechSci Research report, “UAE Oral Care Market Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2018-2028”, UAE Oral Care Market has valued at USD 168.84 million in 2022 and is anticipated to witness an impressive growth in the forecast period with a CAGR of 7.35% through 2028. This can be due to collaborations and partnerships among leading companies with a diverse approach to merge the expertise of individual companies and to strengthen their position.

Social media influence indeed plays a significant role in driving the demand for oral care products. Social media platforms provide a space for users to share their experiences with oral care products. Reviews, recommendations, and testimonials from peers influence potential buyers, driving demand for products with positive feedback. Collaboration with social media influencers, especially those in the beauty and wellness niche, can substantially impact consumer choices. Influencers often create content featuring oral care products, showcasing their benefits, and influencing their followers. Social media platforms are a hub for educational content. Oral care brands and professionals use these platforms to share tips, tutorials, and information about oral health, educating consumers and driving awareness of specific products. Visual content, such as before-and-after images or videos, can be compelling on social media. Brands often showcase the transformative effects of their oral care products, encouraging followers to try the products for similar results.

Social media facilitates the creation of online communities centered around oral care. People share tips, experiences, and product recommendations within these communities, fostering a sense of belonging and influencing product choices. Social media places a strong emphasis on visual content. Oral care brands invest in creating visually appealing content, including aesthetically pleasing packaging and promotional materials, influencing consumer perceptions and preferences.


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In April 2023, Emirates Health Services (EHS) has introduced a mobile, collapsible dental clinic designed to offer at-home services for patients when in-person visits are restricted due to specific medical and physical conditions. These services aim to deliver advanced care to all demographic groups, enhancing health system efficiency and ensuring high-quality healthcare with a patient-centred, condition-sensitive, and privacy-respecting approach.

Supply chain disruptions pose significant challenges in various markets, including the UAE Oral Care Market. Disruptions in the supply chain can lead to challenges in sourcing raw materials for oral care products. This can impact manufacturing processes and result in delays or shortages. International supply chains for oral care products may involve the movement of raw materials and finished goods across borders. Disruptions in global logistics, such as port delays or transportation challenges, can impact the timely delivery of products. Supply chain disruptions can lead to delays in the manufacturing process. If key components or ingredients are unavailable, it can hinder the production of oral care products. Supply chain disruptions, especially if they lead to a scarcity of certain materials, can result in increased costs for manufacturers. This could be due to higher prices for alternative materials or additional expenses related to logistics. The distribution network for oral care products may be affected if disruptions occur at the transportation and logistics level. This can impact the timely delivery of products to retailers and ultimately to consumers.

UAE Oral Care Market is segmented based on Type, Distribution Channel, End User, and by region.  

Based on the Type, UAE Oral Care Market is segmented into Toothpaste, Toothbrush, Mouthwashes/Rinses, Dental Accessories, Denture Product, Others. Dentures are removable prosthetic devices designed to replace missing teeth and restore oral function and aesthetics for individuals who have lost some or all their natural teeth. Dentures are custom-made to fit the unique shape of an individual's mouth and are typically made of acrylic or a combination of acrylic and metal. Full Denture are used when all natural teeth are missing in either the upper or lower jaw, or both. Full dentures consist of a flesh-colored acrylic base that fits over the gums and a full set of artificial teeth. Immediate Dentures are placed immediately after the removal of remaining natural teeth. Immediate dentures allow individuals to have replacement teeth without a waiting period, but adjustments may be necessary as the gums heal and change shape. When some natural teeth remain, partial dentures are used to fill in the gaps. These consist of replacement teeth attached to a metal or acrylic base, which may be connected by a metal framework or clasps that attach to natural teeth for stability. Flexible Dentures are of a flexible material, such as nylon, these partial dentures provide a more comfortable fit and may not require metal clasps.

Based on Region, Abu Dhabi region held the largest share in the UAE Oral Care Market. Government initiatives and policies promoting oral health in the Abu Dhabi region may also contribute to the dominance of the oral care market. Public health campaigns and policies can influence consumer behavior and increase the demand for oral care products. Cultural and social factors within the Abu Dhabi region, such as an emphasis on personal grooming and appearance, could influence the demand for oral care products. Higher levels of consumer awareness regarding the importance of oral health in the Abu Dhabi region may lead to a more proactive approach to oral care, driving the demand for related products.

Some of the major companies operating in the UAE Oral Care Market include:

  • 3M Medical UAE
  • P&G UAE
  • GSK UAE
  • Colgate Palmolive UAE
  • Philips UAE
  • Ansar Harford FZC
  • Biofresh Healthcare Products

 

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“Certain areas, particularly in Dubai, are projected to exert significant demand for Oral Care. The growth in the competitive landscape and the presence of well-established companies in the market, committed to enhance the overall wellbeing of people each year, are expected to contribute to a remarkable growth of the UAE Oral Care Market in the forecast period," said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

UAE Oral Care Market by Product Type (Toothpaste {Paste, Gels, Powders, Polishes), Toothbrush {Manual, Electric, Battery Powered}, Mouthwashes/Rinses {Non-Medicated, Medicated}, Dental Accessories {Dental Flosses, Breath Fresheners, Dental Water Jets, Tongue Scrapers, Others}, Denture Products {Cleaners, Fixatives}, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By End User (Dental Hospitals & Clinics, Homecare), By Region, By Competition Forecast & Opportunities, 2018-2028F has evaluated the future growth potential of UAE Oral Care Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide innovative market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in UAE Oral Care Market.


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