United States Organic Food Market to be Fueled by Organic Fruits & Vegetables

The changing consumer preference towards healthy foods and the rising focus on fitness, as well as increasing awareness among consumers regarding the usage of harmful pesticides, are driving the demand for the organic food market in the United States

According to TechSci Research report, “United States Organic Food Market – By Region, Competition Forecast & Opportunities, 2018-2028F,” the United States organic food market is witnessing high demand due to various factors, such as the significant initiatives by the government to support organic farming and reducing the impact on the environment. Moreover, many organic farming brands are expanding their presence in the market by launching new products and providing them through online channels.

One of the main reasons behind the growth of the organic food market in the United States is the growing awareness of the potential health benefits associated with organic food consumption. Many studies have shown that organic foods often contain higher levels of important nutrients and antioxidants compared to conventionally grown crops. Additionally, organic farming practices prohibit the usage of chemicals, making them free from pesticide residues.

Furthermore, the organic food market is also benefiting from the growing environmental consciousness among consumers. Organic farming practices promote biodiversity, reduce soil erosion, and conserve water resources, leading to a more sustainable approach to agriculture. As people become more concerned about the impact of conventional agriculture on the environment, they are turning to organic products as a way to support eco-friendly practices.

The United States Department of Agriculture (USDA) plays a crucial role in regulating and certifying organic products. To be labeled as organic, food producers must meet strict USDA organic standards, which include adhering to specific guidelines and avoiding the use of prohibited substances. The USDA Organic label assures consumers that the product they are purchasing is indeed organic and meets the necessary requirements.

Organic food is available through various channels, such as supermarkets, specialty stores, farmers' markets, and online retailers. The widespread availability of organic products has made it easier for consumers to access organic options, further fueling the market's growth.

Despite the significant growth of the organic food market, the industry faces continuous challenges. One of the primary challenges is the higher cost of organic products compared to conventionally produced ones. Organic farming practices often require more labor and attention to detail, leading to increased production costs. As a result, organic food tends to be more expensive, which can be a deterrent for some consumers, especially those on a tight budget.

To maintain the credibility and integrity of the organic food market, it is crucial for consumers to be well-informed about the certification process and the standards that organic products must meet. Supporting local and small-scale organic farmers can also help ensure that organic practices are followed more diligently.

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The United States Organic Food Market is segmented based on product type, distribution channel, region and competitive landscape. Based on product type the market is segmented into organic fruits & vegetables, organic meat, poultry & dairy, organic processed food, others including pulses, cereals, etc. Further, based on distribution channel the market is fragmented into supermarkets/hypermarkets, specialty stores, grocery stores, e-commerce and others including departmental stores, direct selling. Based on region the market is divided into South, West, Midwest, Northeast.

The demand for organic fruits & vegetables is expected to witness high demand in the coming years owing to the changing consumer lifestyle and a shift towards organic vegetable and fruits as they are grown without the usage of any harmful fertilizers and pesticides. Additionally, the United States Department of Agriculture (USDA) reported that the sales of organic fruits and vegetables accounted for 40.2% of the total organic food sales in the country.

Key market players in the United States organic food market include:

• Sprouts Farmers Inc.
• General Mills, Inc.
• The Hain Celestial Group, Inc.
• Amy’s Kitchen, Inc.
• Aurora Organic Dairy
• Eden Foods, Inc.
• Clif Bar & Company, LLC
• Harris Teeter, LLC
• Danone North America Public Benefit Corporation
• Organic Valley

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“The organic food market in the United States has witnessed substantial growth, attributed to the rising consumer consciousness regarding health and environmental concerns. The demand for organic food products is fueled by the perception that they offer superior health benefits, and greater sustainability compared to conventionally produced food. Additionally, the introduction of various government initiatives and a wide range of organic food offerings in the market are anticipated to contribute significantly to the expansion of the organic food industry in the projected years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“United States Organic Food Market By Product Type (Organic Fruits & Vegetables, Organic Meat, Poultry & Dairy, Organic Processed Food, Others (Pulses, Cereals, etc.)), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Grocery Stores, E-commerce, Others (Departmental Stores, Direct Selling), By Region, Competition Forecast & Opportunities, 2018-2028F,” has evaluated the future growth potential of organic food market in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States organic food market.

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