Press Release

Food Sensory Testing Market to Grow with Impressive CAGR During the Forecast Period

Global Food Sensory Testing Market is driven by concerns for customer satisfaction toward food in the forecast period, 2023-2027.

According to TechSci Research report, Food Sensory Testing Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2017-2027, the global food sensory testing market has a potential to project an impressive CAGR toward forces growth in the period, 2023-2027, on the account of increasing demand for higher quality food. Increasing demand for the innovative and new product development to satisfy consumer demands is further driving the growth of the global food sensory testing market in the upcoming five years.

Changing consumer preferences of flavored food & beverage is also supporting the growth of the global food sensory testing market in the next five years. Rising concerns from the Food & Drug Administration (FDA) regarding higher quality food is also substantiating the growth of the global food sensory testing market in the future five years. Also, increasing alcohol production and consumption is driving the growth of the global food sensory testing market in the forecast years, until 2027.

Rapidly increasing global population and surging demand for the multi-regional cuisine is also supporting the growth of the global food sensory testing market in the forecast period. Standardization of the food testing, regulation regarding food & beverage industry, and increased consumption of flavored drinks and fast food is also further substantiating the growth of the global food sensory testing market in the upcoming five years.

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The global food sensory testing market segmentation is based on type of test, type of sensory testers, food tested, regional distribution, and competitive landscape.

Based on type of test, the market is divided between simple descriptive test, triangle test, comparative sensory/rank order testing, paired comparison test, and duo trio test. Simple descriptive test is detailed profile of the food item’s sensory attributes. The test also provides qualitative measurement while documenting the flavor and texture characteristics of the consumer food.

Triangle test is a comparative analysis between two food products to determine the detectable sensory differences exist between two products. Experts analyze the samples to determine which one tastes different and appropriate. Paired comparison test is a consumer preferential test to find which of the two food product is more preferred by the consumer.

Duo-trio test is an overall difference test where whether sensory difference exists between two food products being analyzed is present or not is tested. The test is often conducted in case of ingredient changes, processing changes, packaging and storage changes are present.

Based on type of sensory testers, the market is further segmented into specifically trained individuals and untrained consumers. Specifically trained individuals are preferred for the scientific analysis of the food products such that authorized and eligible data can be produced.

Unprofessional and untrained consumers are considered for the food sensory testing to understand population preferences. The test is often considered only for the brand evaluation and common consumer analysis. The data thus produced is not considered as reliable for the future approaches toward the food item.

Food tested segment of the market is also fragmented into dairy, alcohol, tea, flavor/fragrances, and others. Dairy sub-segment is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on the account of increasing demand for the milk and dairy products. Surge in production of alternatives of the traditional cow milk products for the increasing cases of food allergies is further driving the growth of the global food sensory testing market in the next five years.

Some of the market players, dominating the global market are:

·         SGS S.A.

·         Bureau Veritas Group

·         Intertek Group plc

·         IDAC Merieux NutriSciences

·         TÜV SÜD

·         Tentamus Group GmbH

·         Forschungsanstalt Agroscope Reckenholz-Tanikon (Agroscope)

The existing market players are highly invested in research and product development along with viable service provisions for the consumers. New market entrants may follow similar strategies along with merger and acquisition methods for future brand establishment.

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“North America is anticipated to dominate the regional distribution of the global food sensory testing market in the upcoming five years due to increasing concerns regarding quality food among the population of the countries like the United States, Canada, etc. Surge in the demand for the innovative food items, and quality analysis of the existing food items is further driving the growth of the global food sensory testing market in the next five years. Sedentary lifestyle and increasing instances of alcohol consumption among the population mostly the younger generation is also aiding to the growth of the global food sensory testing market in the future five years. New market players may form partnerships with the global giants for their future brand establishments,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Food Sensory Testing Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2017-2027 Segmented By Type of Test (Simple Descriptive Test, Triangle Test, Comparative Sensory/Rank Order Testing, Paired Comparison Test, Duo Trio Test), By Type of Sensory Testers (Specifically Trained Individuals v/s Untrained Consumers), By Food Tested (Dairy, Alcohol, Tea, Flavor/Fragrances, Others), By Region”, has evaluated the future growth potential of global food sensory testing and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global food sensory testing market.

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