India Bottled Water Market to Grow with a CAGR of 14.7% through 2030F

The India Bottled Water market is expanding rapidly driven by the rising awareness among consumers about health and hygiene, shortage of clean water in the country and the easy availability of bottled water in India.

According to TechSci Research report, “India Bottled Water Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Bottled Water market stood at USD 3.84 billion in 2024 and is anticipated to grow with a CAGR 14.7% through 2030F. The bottled water market in India has experienced significant growth over the past decade, driven by various socio-economic factors, changing consumer preferences, and infrastructure developments. This market overview provides an in-depth analysis of the current landscape, key trends, challenges, and future prospects of the bottled water industry in India. The bottled water market in India has been expanding steadily, propelled by rising urbanization, increasing disposable incomes, and growing health consciousness among consumers. 

The rapid urbanization across India has led to an increase in demand for safe and convenient drinking water options. Urban areas, characterized by higher disposable incomes and concerns over the quality of tap water, drive substantial consumption of bottled water. There is a growing awareness among consumers about the importance of safe drinking water for health. Bottled water is perceived as a safer alternative to tap water in many regions, especially where water quality issues persist. In many parts of India, especially urban centers and regions facing water scarcity or contamination issues, bottled water serves as a reliable source of clean drinking water. This infrastructure deficit contributes to the sustained demand for bottled water products. Bottled water offers convenience, especially in regions where access to clean drinking water is limited or where the reliability of public water supply systems is questionable. This convenience factor drives both individual consumer purchases and bulk orders from institutions and businesses. Rising incomes across various demographic segments have enabled consumers to afford premium bottled water products. This demographic shift towards higher spending on health and wellness products further fuels market growth.

Increasing consumer awareness of health benefits associated with hydration drives demand for natural mineral water and functional waters enriched with vitamins, electrolytes, or antioxidants. Growing concerns over plastic waste and environmental impact have prompted shifts towards sustainable packaging solutions, including recyclable materials and eco-friendly initiatives. Rising disposable incomes among urban consumers have fueled demand for premium bottled water products, including luxury brands and imported varieties. Busy lifestyles and urbanization trends favor convenient and readily available drinking water options, driving sales through retail outlets, online platforms, and vending machines.

The India bottled water market is poised for continued growth, driven by urbanization, rising health consciousness, and evolving consumer preferences. Key trends such as premiumization, sustainability initiatives, and technological advancements in purification and packaging are expected to shape the industry's future landscape. Strategic investments in distribution networks, product innovation, and marketing initiatives will be crucial for market players to capitalize on emerging opportunities and navigate challenges effectively. Regulatory compliance and environmental sustainability will remain focal points for industry stakeholders, influencing market dynamics and consumer behavior. Overall, the bottled water market in India presents a dynamic and evolving landscape with significant growth potential, supported by demographic trends, changing lifestyles, and increasing awareness of safe drinking water practices among consumers.

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The India Bottled Water market is segmented into stock keeping units, packaging, end user, regional distribution, and company.

Based on end user, The commercial segment emerged as the fastest-growing sector in the India bottled water market due to several key factors. The rapid expansion of industries, corporate offices, and commercial establishments across urban and semi-urban areas has led to a surge in demand for reliable and safe drinking water solutions. Businesses prioritize providing clean drinking water to employees and customers, driving bulk purchases of bottled water. The hospitality sector, including hotels, restaurants, and cafes, relies heavily on bottled water to meet hygiene standards and ensure consistent quality for their patrons. With the rise in tourism and domestic travel, the demand for bottled water in these establishments has seen a notable increase. Moreover, the commercial sector benefits from the convenience and reliability offered by bottled water brands, which ensures consistent quality and safety standards compared to alternative water sources. Additionally, heightened awareness among consumers about health and hygiene has reinforced the preference for packaged water in public places and workplaces, further boosting the commercial segment. These factors collectively contribute to the robust growth trajectory of the commercial segment within the India bottled water market, underscoring its pivotal role in meeting the evolving demands of businesses and consumers alike.

Major companies operating in India Bottled Water market are:

• Bisleri International Pvt. Ltd.
• Varun Beverages Ltd
• Coca-Cola India Pvt. Ltd
• Parle Agro Private Limited
• Tata Consumer Products Limited
• PepsiCo India Holdings Pvt Ltd
• RMD Foods & Beverages Pvt. Ltd.
• United Breweries Limited
• Picasona Agriculture Products Private Limited
• Narang Group (RN)

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“The Indian bottled water market has witnessed significant growth driven by rising disposable incomes, changing lifestyles, and growing health consciousness among consumers. Increasing awareness about water quality and safety concerns has spurred demand, particularly in urban areas where access to clean drinking water is a concern. The market has also benefitted from improved distribution networks and aggressive marketing strategies by key players. As consumers seek convenience and reliability in water consumption, the market continues to expand across various segments, including mineral water, flavored water, and functional water, promising a robust outlook amidst evolving consumer preferences and regulatory frameworks.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Bottled Water Market, By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging (Bottles, Barrels, Sachet, Glasses), By End User (Individual and Commercial), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Bottled Water market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Bottled Water market.

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