United States Vegan Cosmetic Market to Grow with a CAGR of 6.55% through 2030

The United States Vegan Cosmetic Market is driven by rising consumer awareness of animal welfare, increasing demand for natural and clean beauty products, sustainability trends, and growing influence of social media. 

According to TechSci Research report, “United States Vegan Cosmetic Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Vegan Cosmetic Market stood at USD 3.95 Billion in 2024 and is anticipated to grow USD 5.78 Billion by 2030 with a CAGR 6.55% during forecast period. The United States vegan cosmetic market is experiencing remarkable growth, driven by a shift in consumer preferences toward ethical, sustainable, and health-conscious beauty products. Vegan cosmetics, which exclude animal-derived ingredients and are typically cruelty-free, have gained significant popularity among environmentally aware and health-conscious consumers. This growing demand reflects a broader societal movement emphasizing transparency, clean labeling, and personal well-being. Consumers are no longer satisfied with traditional beauty products that may contain animal by-products or be tested on animals. Instead, they are increasingly seeking alternatives that align with their values, particularly younger demographics such as Gen Z and millennials, who are more likely to research brand practices and choose products that meet their ethical standards.

One of the key drivers behind the rising popularity of vegan cosmetics in the U.S. is the increasing awareness of animal welfare and environmental sustainability. With the proliferation of documentaries, social media advocacy, and educational campaigns, more consumers are learning about the cruelty often involved in animal testing and the environmental impact of animal-derived ingredients. As a result, there is heightened demand for products that are not only vegan but also sustainably packaged and responsibly sourced. Major beauty retailers like Sephora and Ulta have responded by expanding their vegan product lines and creating designated “clean beauty” sections in-store and online. Additionally, the rise of third-party certifications, such as “Leaping Bunny” or “PETA-certified cruelty-free,” has helped build consumer trust and simplify purchasing decisions for ethically minded shoppers.

The product innovation in the U.S. vegan cosmetic industry is another factor fueling its expansion. Brands are continuously improving the quality, performance, and appeal of vegan cosmetics to match or exceed that of traditional alternatives. Advanced formulations featuring plant-based ingredients like aloe vera, jojoba oil, rosehip extract, and hyaluronic acid are being used to develop effective skincare, haircare, and makeup products. Startups and established brands alike are investing in research and development to overcome earlier concerns about efficacy and shelf-life of vegan products.

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The United States Vegan Cosmetic Market is segmented into product type, distribution channel, and company.

Based on the distribution channel, Hypermarkets/Supermarkets are the dominating distribution segment among hypermarkets/supermarkets and departmental stores in the United States vegan cosmetic market. These retail formats offer greater accessibility, wider product assortments, and competitive pricing, making them a preferred choice for consumers. They allow shoppers to browse a broad selection of vegan cosmetic brands in one place, often supported by promotional displays and in-store marketing. Major chains like Walmart, Target, and Whole Foods have expanded their vegan beauty sections, providing shelf space to both established and emerging brands. Their national presence and convenience contribute to higher foot traffic and impulse purchases, reinforcing their dominance as the primary offline distribution channel for vegan cosmetics in the U.S.

Based on the region, South is the fastest growing segment among the South, Midwest, and Northeast regions in the United States vegan cosmetic market. This growth is driven by rising awareness of clean beauty, increased urbanization, and expanding retail infrastructure in southern states such as Texas, Florida, and Georgia. The region is experiencing a surge in demand for ethical and sustainable personal care products, particularly among younger and more health-conscious consumers. Additionally, the proliferation of specialty beauty retailers and online shopping platforms has made vegan cosmetics more accessible across both urban and suburban areas in the South, fueling its rapid market expansion compared to the more mature markets in the Northeast and Midwest.

Major companies operating in United States Vegan Cosmetic Market are:

• Coty Inc.
• Billy Jealousy
• Beauty Without Cruelty
• Gabriel Cosmetics Inc.
• Pacifica Beauty LLC.
• Nature's Brands, Inc.
• Cosmetics Inc.
• Cosmax Usa Corporation
• Emma Jean Cosmetics Inc.
• Yves Rocher Amérique du Nord Inc

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“The United States vegan cosmetic market is driven by rising consumer awareness of animal welfare, growing demand for clean and sustainable beauty products, and the increasing influence of ethical consumption among younger demographics. Trends shaping the market include the rise of plant-based formulations, eco-friendly packaging innovations, and inclusive beauty ranges that cater to diverse skin tones and types. Online retail growth and influencer marketing further boost product visibility and consumer engagement. Brands are focusing on transparency and third-party certifications to build trust. As these factors align, the market continues to evolve rapidly, reflecting both ethical and performance-oriented consumer preferences.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Vegan Cosmetic Market, By Product Type (Skin Care, Hair Care, Makeup, Others), By Distribution Channel (Hypermarket/Supermarket, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Vegan Cosmetic Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Vegan Cosmetic Market.

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