United States Energy Drink Market to be Dominated by Adult Segment in the Forecast Period
The United States Energy
Drink market is witnessing growth by the increasing adoption of energy drink
among consumers, and development of organic energy drink with different flavors
such as blueberry, raspberry cucumber, etc.
According to TechSci
Research report, “United States Energy Drink Market– By Region, Competition,
Forecast & Opportunities, 2018-2028F,” the United States Energy Drink market
is expected to grow during the forecast period due to gaining popularity among
millennial population in the United States owing to the rise in promotional
advertising that have a direct impact on young consumers, boosting the market
growth.
The United States Energy
Drink market is a dynamic and thriving sector within the broader beverage
industry. Over the years, it has experienced significant growth, driven by
changing consumer lifestyles, increasing health consciousness, and rising
demand for convenient energy-boosting solutions. Energy drinks are beverages
formulated to provide an instant burst of energy, improved focus, and enhanced
alertness, making them popular among busy professionals, students, athletes,
and individuals with active lifestyles.
The market has witnessed
a shift towards healthier and more functional options, with consumers seeking
products made from natural ingredients, reduced sugar content, and added
vitamins or herbal extracts for added benefits. In response to these trends,
energy drink companies have been introducing innovative flavors, formulations,
and packaging, expanding their product portfolios to cater to diverse consumer
preferences and demographics.
The growing focus on
health and wellness among consumers also opens up opportunities for the energy
drink market. Brands that can position their products as healthier
alternatives, featuring natural ingredients, reduced sugar content, and
functional benefits like added vitamins and antioxidants, are likely to attract
health-conscious consumers seeking energy-boosting beverages that align with
their lifestyle choices.
In recent years, there
has been a surge in the popularity of functional beverages that offer a
combination of benefits, such as energy and relaxation or energy and mental
focus. Energy drink manufacturers can explore such hybrid products that appeal
to a broader audience seeking multiple benefits from a single beverage.
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United States Energy Drink Market."
The United States Energy Drink market is segmented
based on product, end user, distribution channel, packaging, region, and
competitional landscape.
Based on product the market is further fragmented
into organic and conventional. Among these segments organic
hold, a significant share of the market. This is attributed to several factors,
including the increasing popularity of energy drink which are made up of herbal
extract in the country, and the growing marketing and promotional activities
play a significant role in their popularity. As a result, rising investment by
the key players to develop organic energy drink in the market is further
driving the market growth over the forecasted period.
Based on end user the
market is segmented into teenagers, adults, and geriatric population. Among
these adult segments is the fastest growing segment due to the rising number of
young consumers. However, as the energy drink industry expanded, It began to
target a roader demographic, including adults. Many adults, especially those
with demanding work schedules or active lifestyles, started using energy drinks
as a way to boost alertness, and combat exhaustion. Despite that well
established player are introducing new product line with different flavors and
formulations, such as low calorie, low sugar versions to cater to health-conscious
adults, driving the market growth over the forecasted years.
Based on distribution channel the market is further segmented into online, hypermarket/supermarket, departmental stores, direct sales, and others. Among these, online sales are the fastest growing segment due to several factors such as the rise of e-commerce platforms, which made it easier for individuals to access a diverse range of energy drink products. Among with the convenience of online shopping has contributed to increased sales and market growth. Based on packaging the market is divided into cans and bottles.
Key market players in the United States energy
drink market include:
·
PepsiCo, Inc.
·
Monster Beverage Corporation
·
Red Bull Media House North America, Inc.
·
Nestlé USA Inc.
·
The Coca-Cola Company
·
AriZona Beverages USA, LLC.
·
Campbell Soup Company (V8 Energy)
·
National Beverage Corp.
·
Vital Pharmaceuticals, Inc
·
Dr. Pepper/Seven Up, Inc. (Venom, Xyience Energy)
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“The development of the new products
along with the different flavors such as raspberry, and others driving the
market growth. Furthermore, the growing popularity of organic energy drink
among consumers due to shifting trends towards energy drink made from herbal
extracts owing to growing awareness about individual health benefits has played
a significant role in propelling the United States energy drink market growth
over the forecasted period,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
United States Energy Drink Market, By Product Type (Organic, Conventional), By End User (Teenagers, Adults, and Geriatric Population), By Distribution Channel (Online, Hypermarket/Supermarkets, Departmental Stores, and Others), By Packaging (Cans, Bottles), By Region, Competition, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential United States energy drink market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the energy drink market in United States.
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