Serbia Tire Market to be Valued at USD 0.21 Billion by 2026
According to TechSci Research report, “Serbia
Tire Market By Vehicle Type (Passenger Car, LCV, M&HCV, OTR, and
Two-Wheeler), By Demand Category (OEM Vs. Replacement), By Radial Vs Bias, By
Region, Forecast & Opportunities, 2016-2026”, Serbia tire market was
valued at USD0.15 billion in 2020 and it is expected to witness 5.79%, in value
terms, CAGR during the forecast period and reach USD0.21 billion in 2026. Key
factors driving the growth of Serbia tire market are the country’s recovering
economy and increasing demand for both passenger and commercial vehicles. The
rise in sale volume of vehicles in the country is leading to expanding fleet
size which in turn is generating high demand for tires. Moreover, Serbia is a
candidate for the membership of the European Union and is one of the developing
countries of the Balkan region. This also makes the country a profitable market
for tire manufacturers in the coming years.
Furthermore, increase in vehicle sales is being supported by declining
interest rates leading to affordable automobile financing in the country. The
presence of most of the leading global automotive OEMs is also acting as a
major growth factor for the Serbia tire market. Moreover, one of the main
factors driving the automotive tire market in Serbia is high tire replacement
ratio. Average life of the automobiles across the region has been increasing
due to technological advancements and competition, resulting in higher
replacement rate. As most of the population in Serbia prefers to travel by
personal vehicles instead of public transport, it directly results in
generating high demand for replacement tires.
In 2020, the market witnessed a significant slowdown, owing to the
spread of COVID-19. According to a data published by the European Tire and
Rubber Manufacturers’ Association (ETRMA), when the pandemic began to cause
lockdowns across Europe, the first quarter of 2020 saw a substantial slowdown
in sales. Furthermore, the full effect became more evident in the second
quarter. In the first half of 2020, passenger car tires witnessed a decline of
22%, while two-wheeler tires market declined by 23%. Medium & heavy
commercial vehicle sales were impacted by -14% and OTR tires saw a decline of
9%. After having been shut for an average of 33 days due to COVID-19, all tire
manufacturers in Europe slowly resumed their production in May when most
European countries eased their lockdowns.
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Serbia tire market is segmented based on vehicle type, demand category,
radial vs bias and region. Based on vehicle type, the market can be categorized
into passenger car, LCV, M&HCV, OTR, two-wheeler and three-wheeler. Among
them, the passenger car segment held almost 90% of the market share in Serbia
tire market until 2020. The trend is likely to continue during the forecast
period and the segment is expected to hold around 90% market share by 2026
owing to rising per capita income of the consumers which is leading to
increasing sale of passenger cars like sedans, hatchbacks, SUVs and luxury cars.
Based on demand category, Serbia tire market is split into replacement vs OEM.
Among the two, the replacement segment is expected to hold lion’s share in
Serbia tire market during the forecast period. Due to continuing rise in the country’s
overall vehicle fleet, the replacement tire segment is anticipated to hold more
than 85% market share by 2026.
Leading market players in Serbia tire market are Cooper Tire &
Rubber Company Serbia d.o.o., Toyo Tire Serbia LLC, Bridgestone Corporation,
Continental AG, Hankook Tire d.o.o., Goodyear Dunlop Sava Tires, doo, ELASTIKA
PIRELLI SA, The Yokohama Rubber CO., LTD., Nokian Tyres PLC and Michelin Tires.
Moreover, key growth strategies being adopted by tire manufacturers are product
innovation, mergers & acquisitions, collaborations and joint ventures.
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“Most of the leading global automotive OEMs such as Fiat, Nissan, Skoda,
Renault, Mercedes, etc., are engaged in selling their automobiles in Serbia
which is benefitting the growth of the tire market. Tire manufacturers are also
focusing on increasing their production capacity in order to increase export
and strengthen their position in the European tire market. Due to regulations, vehicle
owners need to invest in winter tires and summer tires as winter tires are
mandatory in the country during snow season coupled with entry of new tire
manufacturers are positively influencing the growth of the market.,” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Serbia
Tire Market By Vehicle Type (Passenger Car, LCV, M&HCV, OTR, and Two-Wheeler),
By Demand Category (OEM Vs. Replacement), By Radial Vs Bias, By Region,
Forecast & Opportunities, 2016- 2026” has analyzed the potential of Serbia tire market, and
provides information and statistics on market structure, size and trends. The
report is designed to provide the intending clients with cutting-edge market
intelligence and help them in taking sound investment decisions. The report
also identifies and analyzes emerging trends along with essential drivers and
key challenges faced by Serbia tire market.
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