BAGRRY’S, oldest cereal maker to enter into quick service retail

INDIA: Country’s oldest Bagrry’s India Ltd which is into cereal maker from past 2 decades, is finally entering into food retailers segments which can provide quick service in their restaurants offering healthier food options. Hence therefore rising competition levels for food chains like KFC and McDonald’s.

The name through which these stores will be known ‘Baggry’s On the Go’, will serve oats-based burgers and bagels, sandwiches, muesli and wheat bran-based desserts and meals which comprises of multigrain will be served as a dinner

Aditya Bagri, son of Shyam Bagri who is currently heading the INR 77 crore retails business, one of the biggest suppliers of wheat for the leading market player Nestle.

According to Techsci Research: The company’s focus on healthy foods and beverages with their own ingredients is a good move as India’s quick service market is expected to grow to USD 4.6 million by 2020 and it will also them to overshadow the existing players such as KFC and McDonald’. The Business Segment identified by Bagrry, which has been in the cereal market for more than two decades, could help them to raise funds from the market easily and quickly.

According to a recent report published by TechSci Research “India Food Services Market Forecast & Opportunities, 2020” the market for food services in India is expected to grow at a CAGR of over 12% through 2020. expansion of brands into tier II and tier III cities, is also a major factor which is expected to drive growth in food services market of the country over the next five years.

Company’s plan to open Quick Service Retail (QSR) will also allow for faster profitability as these stores requires less space and which in turn will reduce company’s expenditure. Also, the consumer’s trend toward the QSR concept will accelerate the company’s plan to open new stores.