Instant Beverages Pre-Mix Market Expected to Witness a Healthy Growth Through FY2026
Increasing demand for high
nutrient content and easily prepared drinks are acting as key growth drivers for
India instant beverages pre-mix market.
According
to TechSci Research report, “India
Instant Beverages Pre-Mix Market By Product Type (Instant Coffee, Instant
Tea, Instant Drink, Instant Energy Drink, Instant Health Drink, Instant Soup,
Others), By End User (Residential, Commercial), By Distribution Channel
(Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small
Grocers, Pharmacies), Online), By Region, Forecast & Opportunities, FY2026”, the market
is anticipated to undergo a rapid growth during the forecast period. Key
factors driving the growth of India instant beverages pre-mix market are increasing
product awareness relating to the health benefits such as boosting metabolism,
enhancing brain functionality and providing healthy hydration coupled with ease
of usage. Moreover, the availability of variety of flavors and convenient
packaging are propelling the growth of India instant beverages pre-mix market.
Also, increasing demand from corporate consumers owing to high consumption rate
of instant coffees is expected to fuel the demand for instant beverages pre-mix
in India in coming years.
Additionally, the increasing number of quick service
restaurants in the country are also supporting the demand for instant beverages
pre-mix as they tend to serve ready to serve drinks. The increasing number of
working population, fast-paced life and busy lifestyle are some other factors
fueling the growth of India instant beverages pre-mix market. Furthermore,
manufacturers are coming up with new variety of instant beverages pre-mixes
which is anticipated to augment the market growth during the forecast period.
However, circulation of low quality products and long downtime taken for
approval of ingredients is likely to hamper the instant beverages pre-mix
market in India.
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India
instant beverages pre-mix market can be segmented based on product type, end
user, distribution channel and region. Based on product type, the market is
segmented into instant coffee, instant tea, instant drink, instant energy
drink, instant health drink, instant soup and others. Among them, instant
coffee segmented is expected to undergo fastest growth during the forecast
period on account of increasing number of coffee lovers and high adoption of
instant premixes, particularly coffee in the corporate sector. Moreover, the increasing number of coffee houses, cafes
and restaurants in the country are further leading to high demand for instant
coffee pre-mix.
Based
on distribution channel, India instant beverages pre-mix market can be
categorized into offline and online. The offline channel is further segmented
into supermarket/hypermarket, convenience stores, independent small grocers,
pharmacies. Among them, the online channel is anticipated to witness significant
CAGR during the forecast period as many instant beverages’ manufacturers are
selling their product through their website and e-commerce sites. Also, the
growing trend of online shopping, especially in post corona times are making
online channels leading distribution channel for instant beverages pre-mix.
Major players operating in the India instant
beverages pre-mix market are Nestle India Limited, Mondelez India Foods Private
Limited, Heinz India Private Limited, Mondelēz International, RASNA
INTERNATIONAL PVT. LTD, Hindustan Unilever Limited and Dabur. Key market
players are undergoing growth strategies such as partnerships, collaborations
and new product launches.
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“The
convenience of carrying instant premixes anywhere is one of the prime factors
for the growth of this market. As India is witnessing increasing number of
working population, the trend of instant tea and coffee is speeding up. Also,
with increasing consumer disposable incomes, the market is expected to undergo
substantial growth in coming years,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based India management consulting firm.
“India Instant Beverages Pre-Mix Market By Product
Type (Instant Coffee, Instant Tea, Instant Drink, Instant Energy Drink, Instant
Health Drink, Instant Soup, Others), By End User (Residential, Commercial), By Distribution
Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent
Small Grocers, Pharmacies), Online), By Region, Forecast & Opportunities,
FY2026” has evaluated the future growth potential of Instant beverages
pre-mix market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in India Instant beverages
pre-mix market.
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