UAE Cosmetics Market to Surpass $ 3 Billion by 2025: TechSci Research
Rising consumer consciousness about looks, adoption of
western culture & lifestyle, and availability of wide range of product
variants to drive UAE cosmetics market
According to TechSci Research report, “UAE
Cosmetics Market By Type, By Demography, By Distribution Channel, By
Region, Competition Forecast & Opportunities, 2025”, UAE cosmetics market is projected to cross $ 3 billion due
to increasing disposable income and rising consumer consciousness about their appearance.
Younger generation in the UAE is especially much more into experimenting with
new cosmetic products. Also, old age consumers are generating demand for products
that offer anti-wrinkle and anti-ageing benefits. Nowadays, men are becoming as
much conscious about their looks as women and are constantly looking for new
options and product varieties specially made for men. A growing number of women
in the UAE are increasing opting for natural beauty products. The market for premium,
organic, and natural products would continue to grow in the country during the
forecast period due to their proven benefits and rising consumer preference
towards such products. Further, products with functional claims such as
sulphate free, silicone-free, and paraben-free would witness robust growth in
sales over the next five years.
The UAE cosmetics market is segmented
based on the type, demography, distribution channel, by region, and by company.
Based on type, UAE cosmetics market is segmented into Fragrances &
Deodorants, Bath & Shower Products, Hair Care, Skincare, Makeup & Colour
Cosmetics. In 2019, Fragrances & Deodorants category held the largest share
in the UAE cosmetics market due to the high usage of luxurious fragrances by
both men & women consumers. Also, prevalent culture in the UAE gives higher
importance to fragrances than other cosmetics. Bath & Shower Products
segment is second largest segment due to regular usage of such products, rising
awareness towards hygiene, increasing usage of premium bath products and
changed bathing style. Fragrances & Deodorants and Bath & Shower
Products segments are anticipated to continue their dominance in the country’s
cosmetics market during the forecast period.
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In
2019, women segment held the largest market share in the UAE cosmetics market
due to availability of huge product varieties coupled with the country’s women consumers
spending more on premium & luxury brands. Though the women segment is
expected to continue its dominance in the country’s cosmetics market, the men
segment is anticipated to witness faster growth during the forecast period. Based
on the distribution channel, the market is bifurcated into two categories i.e.
Online and offline. In 2019, the Offline segment dominated UAE cosmetics market
due to the easy availability of a wide product range under one roof and
prevalence of high-end shopping malls in the UAE. Also, consumers prefer expert
guidance and product recommendation while buying cosmetics offline. Offline distribution channel would
continue to dominate the market during the forecast period as well. However, the
online channel is growing faster in the UAE, due to increasing home shopping
trends, lack of time, busy lifestyle and availability of a wide variety of product
offerings online. Also, in 2020, due to the spread of COVID-19 pandemic, online
channel became a highly preferred channel by the consumers due to closure of
malls and safety this buying medium offers. This trend will likely continue in
the future as well due to the rising need for enhanced convenience and safety among
consumers.
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Some of the leading cosmetics companies
in UAE market Include L’Oréal, Shiseido, Unilever, Estée Lauder, Procter &
Gamble, Coty, Chanel, Dior, Guerlain, Clarins and Clinique, among others. “UAE cosmetics market is expected to continue growing
over the next five years with increasing consumer spending on cosmetics and
rising research & development activities by leading cosmetics players. Cosmetics
market in the UAE has changed a lot in the recent times and consumers,
especially the younger ones, are now willing to spend more and experiment with
new cosmetic products. In addition, increasing internet penetration and rising
trend of fashion blogging is making people more aware about both new and
existing products, while making it easier for cosmetics product manufacturers
to understand the consumer requirements. ” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“UAE Cosmetics Market By Type, By Demography, By
Distribution Channel, By Region, Competition Forecast & Opportunities, 2025” has evaluated the future growth potential of UAE cosmetics
market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the UAE cosmetics Market.
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