Baby Care Products Market to Undergo Formidable Growth until 2025
Rising baby health concerns
and awareness about infant nutrition to drive global baby care products market
According
to TechSci Research report, “Global Baby
Care Products Market By Product (Toiletries, Personal Care, Food &
Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By
Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store
Based Retail and Non-Store Retail), By Region,
Forecast & Opportunities, 2025”,
the market is expected to undergo rapid growth during
the forecast period owing to the rising awareness about infant nutrition and
hygiene. Additionally, growing concerns over infant health and availability of
variety of products to choose from are some key factors driving the growth of
global baby care products market. Furthermore, rising birth rate around the
world is a major factor behind the surging demand for baby care products. Manufacturers
are also coming up with innovative baby care products with minimum
environmental and health hazards, which is further fueling the growth of this
market.
Moreover, incidence of skin diseases and lack of
nutrition in infants are some other major factors creating the growing demand
for baby care products. Additionally, increasing spending capacity in both
developed and developing nations is further fueling the growth of this market.
Other factors supporting the growth of global baby care products market include
increasing number of working women and improved standard of living in
developing nations. Moreover, increasing investments on research &
development activities by leading baby care product players is expected to
further fuel the growth of global baby care products market in the coming
years.
However, the market is also facing some limitations.
The growing concern over safety standards of baby care products might hamper
the growth of this market. Also, lack of awareness, especially in rural areas
is limiting the growth of global baby care products market.
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The global
baby care products market is segmented based on product, age, distribution
channel and region. Based on product, the market is categorized into toiletries,
personal care, food & beverage and others. Among them, the toiletries
segment, consisting of baby diapers held largest market share in 2019 and is
anticipated to dominate the market until 2025 owing to the rising awareness
towards infant hygiene and rising birth rate, especially in developing nations such
as India.
Based
on distribution channel, the global baby care products market is segmented into
store based retail and non-store retail. Among these, the non-store retail
segment is expected to undergo fastest growth during the forecast period owing
to the increasing number of e-commerce sites selling baby care products at
discounted prices. Additionally, some manufacturers are also undergoing tie-ups
with online channels to enhance their global market reach.
Major players operating in the global baby
care products market include Procter & Gamble (P&G), Kimberly-Clark
Corp, Johnson & Johnson, DANONE Inc., Nestle SA, Abbott Nutrition, BABISIL,
Unilever Plc, Cotton Babies Inc., Himalaya Drug Company, Dabur and Marico. The
companies are investing on new product developments and strong distribution
network to increase their product portfolio and global market share.
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“Asia-Pacific
is emerging as a lucrative market for baby care products manufacturers as the
region is witnessing rising birth rate and growing awareness towards infant
hygiene. Additionally, rising disposable income of middle class population in
countries such as India and China is further serving as a major growth factor for
baby care products market. Leading companies are now shifting their focus on
Asia-Pacific countries in order to expand their consumer bases,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Global Baby Care Products Market By Product
(Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing
Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48
Months), By Distribution Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of global baby
care products market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in global baby care products market.
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