India-based multinational paint company ‘Asian Paints’ enters into hand and surface sanitizer market category by launching Viroprotek range of products

India: Asian Paints Limited, one of the leading decorative coatings companies in the world, announced its entry into the hand and surface sanitizer category with the launch of the ‘Viroprotek’ range of products. Sanitizers and disinfectants manufactured by the company will be available in various pack sizes of 100ml, 500ml, 1 L, 5L and the company has obtained all the necessary statutory approvals and permissions related to it. The product is being manufactured at the Gujarat plant of Asian Paints and will be available in the market in the next few days.

CEO and Managing Director of Asian Paints Limited stated that, “Asian Paints being a ‘Responsible and Caring Brand’ has always been proactive in supporting various government initiatives and helping communities around us. we have been working in the health and hygiene space for some time and had introduced earlier Royale Health shield, a revolutionary product which helps customers in maintaining good standards of hygiene and bacterial protection for their homes. we felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the government in fighting against the COVID-19 pandemic.”

According to TechSci Research, COVID-19 outbreak has boosted the demand for personal hygiene products such as sanitizers and disinfectants. Entry of Asian Paints into hygiene space is expected to rev up the demand for hand sanitizers in the market. Growth of hand sanitizer market in India can be attributed to rising awareness about healthy lifestyle & wellness, shifting consumer preference towards convenient hygiene products and increase in disposable income.

According to the published report by TechSci Research, “India Hand Sanitizer Market By Product Type (Gel, Liquid, Foam and Spray), By End User (Hospitals, Households, Restaurants & Hotels, and Others (Schools, etc.), By Distribution Channel (Pharmacies, Supermarkets / Hypermarkets, Departmental/Convenience Stores and Others (Online, Direct & Institutional Sales, etc.), By Region, Competition, Forecast & Opportunities, 2025”, India hand sanitizer market is projected to surpass $ 43 million by 2025 as sanitizer use is now being treated as a major preventive measure to avoid spread of communicable diseases. Moreover, growing consumer inclination towards health & wellness, rising awareness towards health and hygiene, increasing per capita income, improvement in living standards, new product launches and rise in health expenditure, etc., are few of the major factors leading to consumer increasing inclination towards hand sanitizers. Consumers prefer hand sanitizers as they are more convenient and handier to use when compared to soap and handwash. The reason behind this is that sanitizers do not require the usage of water and evaporate after disinfecting the hands. Apart from hygiene, some hand sanitizers also help in hand skin’s moisture retention.

According to the recently published report by TechSci Research, “India Commercial Sanitization Market By Product Type (Aerosol Spray, Trigger Spray, Disinfectant Chambers, Others), By Application (Retail, Office, Hospital, Hotel, Government Building, Tourist Spots, Others), By Ingredient (Ethanol, Iso Propyl Alcohol, Hydrogen Peroxide, Sodium Hypochlorite, Chlorine Dioxide, Others), By Distribution Channel (Store Based Vs Non-Store Based), By Region, Forecast & Opportunities, 2025”, India commercial sanitization market is expected to grow at a substantial rate during the forecast period. The India commercial sanitization market is driven by existence of strict government regulations pertaining to the use of surface disinfectants predominantly in hospitals, diagnostic laboratories, hotels, among others. Additionally, increasing awareness regarding hygiene and need for disinfection is positively impacting the growth of market in the country. Also, growing risk of getting hospital-acquired infections is further expected to bolster the growth of market over the next few years.