Cloud Deployment to Lead US Social Media Analytics Market Through 2025
Rise in the number of social
media users and increase in cloud adoption among large enterprises to propel
the growth of United States social media analytics market
According to
TechSci Research report, “United
States Social Media Analytics Market By Component, By Application, By Analytics
Type, By Deployment, By Organization Size, By End User, By Region, Competition, Forecast & Opportunities, 2025” the United States social media analytics market is
witnessed to grow at a brisk CAGR during the forecast period on account of
increasing adoption of social media platforms like Instagram, Facebook,
LinkedIn, among others. In addition to this, growing mobile phones and tablets
with access to internet is further boosting the market growth in the country. Various
technological advancements are taking place in order to make social analytics
tools more accessible to the small and medium scale organizations in the
country, which is further estimated to pave the way for several growth
opportunities for the market players over the coming years. However, data
analysis and customization are complex and time-consuming processes, which can
act as a major hindrance impeding the growth of the US social media analytics
market over the coming years.
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The United
States social media analytics market is segmented based on component, application, analytics
type, deployment, organization size, end user, region and company. In terms of deployment
mode, the market can be segmented into on-premise and cloud. Out of which, the cloud
deployment is forecast to hold a major share in the market during the next five
years on account of its widespread usage in various organizations to gain
maximum profits and automate their equipment maintenance processes efficiently.
Based on end user, the market is segregated into BFSI, retail and e-commerce,
government and defense, healthcare and life science, manufacturing & others.
Among them, the healthcare and life sciences segment is expected to register
highest growth over the coming years due to rise in the number of competitors
and emergence of large number of social media players in the online healthcare platform.
Oracle, Salesforce,
IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Digimind, Meltwater,
SpreadFast and others are some of the leading players operating in United
States social media analytics market.
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“In terms of organization
size, the US social media analytics market is categorized into SME’s and large
enterprises. Out of which, the large enterprises is expected to hold larger
market size during the forecast period owing to large volumes of data generated
by large enterprises and surging demand for real-time social media analytics
software and services.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“United States Social Media Analytics Market By
Component, By Application, By Analytics Type, By Deployment, By Organization
Size, By End User, By Region, Competition, Forecast
& Opportunities, 2025” has evaluated
the future growth potential of United States social media analytics market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in United States social media analytics market.
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