Global Water Purifiers Market to Witness CAGR of 16% by 2020

 Deteriorating water quality, increasing health awareness among consumers and rising per capita income to drive global water purifiers market through 2020

According to recently published TechSci Research report, “Global Water Purifiers Market Forecast and Opportunities, 2020”, the global water purifiers market is projected to grow at a CAGR of more than 16% during 2015- 2020. On account of deteriorating quality of water and high amount of dissolved solids and other impurities that pose serious health risks, rise in demand for water purifiers is anticipated over the next five years. Being highly efficient in contaminant removal, point of use water purification systems that use membrane, media and UV based filtration, are preferred over point of entry water purification systems, as the latter are not very successful in countries which have high levels of water contamination. Point of use water filtration systems can either be installed under the sink or above the sink/counter-top, or mounted over the faucet.

Majority of the global demand for water purifiers emanates from Asia Pacific, as the market for water purifiers in developed nations, such as North America and Europe, Western Europe in particular, has been nearing maturity over the last few years. On account of low pricing and satisfactory purification rate, media based water purifiers/filters are the most preferred water purifying systems. However, due to growing health concerns and increasing disposable income, consumers are graduating towards adopting other purification technologies, wherein membrane based water purifiers segment is growing the fastest. In addition, for yielding better output, combination systems are becoming increasingly preferred, as they work by combining more than one technology for purifying water.

“The demand for water purifiers is growing across the globe on account of increasing awareness regarding health risks associated with consuming contaminated water supplied by public water utilities. The global water purifiers market is highly fragmented with regional players being the market leaders for their respective country markets. Few of the global brands operating in the water purifiers market include Pureit, LG, Eureka Forbes, Kent, Amway, A O Smith, Midea Water Appliances, Coway, Aquasana, Culligan, etc. In order to capitalize upon the growth opportunities being offered by untapped markets, several water purifier companies have entered into various developing regions over the last decade. For instance, Unilever has expanded its presence in South America, Asia Pacific and Africa markets over the last 3 years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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