India Water Purifiers Market to Grow at Over 21% through 2020
Deteriorating water quality, rising health awareness and growing adoption of diverse water purification technologies to drive India water purifiers market
According to recently published TechSci Research report, “India Water Purifiers Market Forecast and Opportunities, 2020”, water purifiers market in India is projected to grow at a CAGR of more than 21% during 2015-20. Underground water in India contains high quantity of dissolved solids and various bacteria and viruses, which render the water unfit for drinking, thus steering demand for water purifiers in the country. Growth in India water purifiers market is anticipated on account of continuous deterioration in water quality, rising health concerns, increasing discretionary income and growing adoption of different water purification technologies.
The report reveals that majority of the demand for water purifiers in India emanates from northern and western regions of the country, owing to high penetration of water purifiers in urban as well as rural parts of these regions. In terms of the technology used, majority of the households in India use gravity based water purifiers. However, due to the rising amount of dissolved solids in the water supply, and expanding middle class population, consumers are graduating to other purification technologies. As a result, the preference for RO purifiers, and combination systems which include more than one technology for water purification is growing.
“The demand for water purifiers in the country is expanding on the back of rising awareness regarding the health risks associated with consumption of unclean water. Presently, India water purifiers market is highly consolidated with three major players- Eureka Forbes, Kent RO Systems and HUL, accounting for more than 70% revenue share in the market. Other prominent players currently operating in the market include Luminous Water Technologies, Ion Exchange, Tata Chemicals and Okaya Power.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Water Purifiers Market Forecast and Opportunities, 2020” has analyzed the potential of water purifiers market in India, and provides statistics and information on market size, shares and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with major drivers, challenges and opportunities in India water purifiers market.