India Online Grocery Market to Surpass $ 3.6 Billion by 2024
Rising need for convenience, growing
e-commerce industry and increasing
disposable income to drive India online grocery market
According to TechSci Research report, “India
Online Grocery Market By Category, By Platform , By Region, By Company,
Competition, Forecast & Opportunities, 2024”, the online grocery market in India is projected
to reach $ 3.6 billion by 2024 on account of growing internet penetration,
expanding smartphone user base, rising disposable income and busy lifestyle. Shift towards buying products through online
platforms is gaining highest traction among young and working millennials.
Also, increasing investment by leading global players is expected to positively
influence the country’s online grocery market during the forecast period.
Browse market data Tables and Figures spread through Pages and an in-depth
TOC on "India Online Grocery Market"
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On the basis of platforms being employed by online grocery
players, the online grocery market in India is categorized into Mobile
Application and Desktop Website segment. Mobile Application segment accounts
for the majority share of India online grocery market. The share of mobile
application segment is expected to further rise during the forecast period due
to ease of access offered by mobile apps and growing smartphone user base. In
terms of region, India online grocery market is categorized into South, North,
West and East. In 2018, South India grabbed the largest share in the country’s
online grocery market, followed by North, West and East regions.
Major players operating in India
online grocery market include Innovative Retail Concepts Pvt Ltd (Big basket),
Grofers India Private Limited (Grofers), Amazon Retail India Pvt. Ltd
(Amazon Pantry & Amazon Now) and Paytm E-Commerce Pvt. Ltd. (Paytm Mall).
These players are expected to continue their dominance in the country’s online
grocery market through 2024.
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“India Online Grocery market is expected to grow at an
aggressive CAGR due to the rising need for convenience, heavy discounted
products and high product quality and increasingly safe online transactions. Nuclear
and dual-income families, working-class and working females are the primary
buyers of online grocery, and consequently, they are also the target consumer segments
for the major market players.”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based global management consulting firm.
“India Online Grocery Market By Category, By Platform,
By Region, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of India online grocery market
and provides statistics and information on market structure, consumer behaviour
and trends. The report is intended to provide cutting-edge market intelligence
and help decision makers take sound investment evaluation. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities available in India Online Grocery market.
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