Rising Awareness in Rural Areas to Aid Growth of India Mosquito Repellent Market
Increasing
prevalence of vector borne diseases, rising penetration of mosquito repellent
products in rural areas and growing demand for modern mosquito repellents to
drive India mosquito repellent market through 2024
As per a recent voice of customer
published by TechSci Research, brand name and effectiveness of mosquito
repellents have been identified as the most influencing factors while
purchasing a mosquito repellent. Increasing prevalence of vector borne
diseases, increasing penetration of modern mosquito repellent products in rural
areas, growing demand for outdoor repellents are some of the major factors that
are expected to drive the market for mosquito repellents through the forecast
period. The number of registered cases of Chikungunya increased by 300% during
2012-2015, while the number of registered cases for dengue and encephalitis
grew by 157% and 124%, respectively, during the same period.
According to a TechSci Research report, “India Mosquito Repellent Market By Type, By Distribution
Channel, By Organized Vs. Unorganized Sector, Competition, Forecast
& Opportunities, 2013–2023”, India mosquito
repellent market is projected to grow from $ 670 million in 2018 to $ 899
million by 2024. Anticipated growth in the market is led by emergence of several
modern and innovative products such as fabric roll-ons, repellent spray,
repellent apparel, mosquito repellent television, mosquito repellent phones,
etc and increasing cases of vector borne diseases in the country. Moreover, the
support of government in creating awareness about mosquito repellent products is
pushing demand for these products in rural areas. For instance, in October
2016, Delhi government began a fogging drive, during which the government
fogged all roads and byroads every alternate day in order to tackle the dengue
outbreak. Moreover, National Dengue day is observed on May 16 as a reminder to
the consumers to be aware of the deadly vector-borne disease.
Browse 41 market data Figures and Tables spread
through 85 Pages and an in-depth TOC on "India Mosquito Repellent Market"
https://www.techsciresearch.com/report/india-mosquito-repellent-market/3847.html
Godrej Consumer Products Limited, Reckitt
Benckiser (India) Pvt. Ltd., S.C. Johnson Products Private Limited, Jyothy
Laboratories Limited, etc., are some of the leading players in India mosquito repellent market. Since the boom of the organized mosquito
repellent industry, only a handful of major companies have emerged out as the
leaders in the market. Entry for new players in the market is difficult as the
new entrants will have to surpass the benchmarks set by the major brands in
terms of brand name, outreach and distribution of products, quality of products
and pricing of products. In terms of region, East region dominates India
mosquito repellent market due to presence of major vector-borne diseases prone
areas in this region.
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“Mosquito repellent products are majorly
popular in urban areas and rural areas still forms an underpenetrated market
for organized players. Manufacturers have acknowledged the situation and have
acted accordingly by spreading awareness about these products and introducing
modern mosquito repellent products at prices which are affordable for the rural
population. For instance, Godrej Consumer Products Limited introduced Good
Knight Fast Cards, which cost less than USD0.1 per card. Such initiatives by
manufacturers are anticipated to aid the growth of India mosquito repellent
market in the coming years.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“India Mosquito
Repellent Market By Type, By Distribution Channel, By
Organized Vs. Unorganized Sector, Competition, Forecast &
Opportunities, 2013–2023” has
evaluated the future growth potential of India mosquito repellent market and
provides statistics and information on market structure, size, share and future
growth. The report is intended to provide cutting-edge market intelligence and
help decision makers to take sound investment decision. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities present in the India mosquito repellent market.
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