Mahindra Group will be setting up a Mahindra Ag Tech Center at Virginia Tech Corporate Research Center in the United States. The facility will be creating revolutionary technology products for the agriculture market in North America.

United States: The world’s largest tractor manufacturer by volume, Mahindra & Mahindra, has recently announced that it will be setting up a Mahindra Ag Tech Center at Virginia Tech Corporate Research Center in the United States. The facility will be creating revolutionary technology products for the agriculture market in North America.

The President for Farm Equipment Sector, Mahindra Group believes that the company aims to lead in technology and innovation to improve the lives customers. The innovation initiative is being called FutuRise. The association with Virginia Tech will enable Mahindra in staying ahead globally. Mahindra has a strong presence in the United States and stands third in the 0-120 horsepower tractor category.

The President & CEO for Mahindra, North America commented that the path to customer satisfaction and success in North America is expected to come by providing the dealers and customers with pioneer products and solutions, which enhances the brand differentiation of the company in the market.

Mahindra & Mahindra’s Farm Equipment Sector intends to forge into the U.S. technology network at Virginia Tech by establishing a hi-tech R&D facility at Virginia Tech Corporate Research Center. The Mahindra AgTech Center will complement the work done in product development centers at Mahindra Research Valley in India, Japan and Finland to create product solutions for farmers globally.

Mahindra will also be collaborating with Virginia Tech researchers on developing new generation farm equipment and work on the latest technology that foresees grape-picking robots and GPS communicating tractors and repair shops. 

According to TechSci Research, Mahindra & Mahindra has emerged as the market leader not only in India, but globally also. The new AgTech Center in Virginia Tech Corporate Reserch Centre would enable Mahindra to become a global leader in the tractor market. The Global Tractor Market will witness robust growth in the coming years due to ever increasing population that has inflated the demand for agricultural products. Factors such as consumer inclination towards small-sized tractors, penetration of autonomous tractors, increasing tractor sales and exports, rise in mechanized farming, usage of tractors in horticulture, floriculture are the major drivers for the Global Tractor Market.

According to the recently published report by TechSci Research, “Global Tractor Market, By Power Output (Under 40 HP, 40 HP & Under 100 HP and 100 HP & Above), By Drive Type (2-Wheel Drive Vs. 4-Wheel Drive), By Application, By Region, Competition Forecast & Opportunities, 2013 – 2023”, Global tractor market registered sales of more than 1.73 million units of tractors in 2017 and the figure is forecast to reach 2.33 million tractor units by 2023. Rising global population resulting in surging demand for agricultural products, increasing consumer inclination towards small-sized tractors, and penetration of autonomous tractors are among the major factors expected to boost tractor sales, globally, during the forecast period. Moreover, easy availability of financing options, rising labor cost and increasing investments by leading agricultural machinery manufacturers such as Mahindra & Mahindra, John Deere, Tractors & Farm Equipment Limited, etc., in their tractor product lines would positively influence the global tractor market in the coming years.

According to the recently published report by TechSci Research, Global Tractors and Trailers Market, By Tractor Type (Industrial, Agriculture and Others), By Horsepower (Below 40 HP, 40-100 HP, above 100 HP), By Trailer Type (Open trailers, Flatbed Trailer, Lowboy Trailers, others), By Company Forecast & Opportunities, 2012-2022, Global Tractors and Trailers market is expected to grow at a robust CAGR during the forecast period on the back of growing demand for food, growing population and growing demand for agriculture production. Based on tractor type, the global tractor market is segmented as Industrial, agriculture and others. Agriculture tractor dominates the tractor market and is expected to maintain its dominance during the forecast period. Some of the major players operating globally in Tractors and Trailers market are Escorts Group, Mahindra Tractors, John Deere, Massey Ferguson, Sonalika Tractors, New Holland, CNH Industrial, Kubota, ACE Tractors, Captain Tractors, Force Motors, Mars Group etc.

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