3 Sectors Where Virtual Reality Rules the Roost
Move over gaming. Virtual
reality market is making a splash in 3 major sectors and most people don’t even
know it yet. TechSci Research investigates.
Virtual reality market has a potential that knows no bounds.
However, most of us still associate virtual reality with video games and other
such pastimes, without stopping to consider the more serious real-world
applications of the virtual reality market. TechSci Research experts discuss
three key sectors where the virtual reality market has been making a huge
splash.
Virtual Reality in
Medicine
TechSci Research report “India
Augmented Reality and Virtual Reality Market, Competition Forecast and
Opportunities, 2011 – 2021” comments on the myriad and innovative ways in
which the virtual reality market is affecting essential goods and services
creation.
Medicine is perhaps the foremost sector where the virtual reality
market is playing a starring role and will continue to do so for quite some
time to come. To intercede with examples:
A year-long study conducted by Duke University discovered the huge
benefits virtual reality market offers for paraplegics. A report
filed by Business Insider talks about how VR helped restoring mobility in
patients suffering from a chronic spinal cord injury .
By simulating parts of the brain associated with leg movement through
an avatar on the VR headset, patients were able to produce leg movement through
their stimulation of their cognitive abilities.
Tasked with moving their avatar, a soccer player, through a stadium
by imaging their own bodies making the movements, researchers found that all
eight patients participating in the study regained some control and four were
upgraded from full paraplegics to partial paraplegics. A big win for the
virtual reality market in the medicine sector.
Not just with motor coordination, virtual reality market is also
helping soldiers suffering from PTSD, in therapy, telemedicine and many others.
But more on that later.
Virtual Reality in
Military
Over 10 million people in India suffer from PTSD at any given date
and time. It is an invisible illness that has spread its tendrils far and wide
across the globe, and there is strong correlation between military service and
the probability of PTSD occurrence. The virtual reality market can help battle
this illness.
Traditionally, doctors conventionally use ‘exposure therapy’ to
treat people suffering from PTSD. Exposure therapy basically involves pushing
patients to recount their traumas, visualize it in their imaginations and
explain to the doctor what is happening as they experience these stressful
scenarios.
Virtual reality essential employs the same therapy but in a ‘safe’
environment. Certain triggers, such as helicopters, machine guns, etc. for war
veterans, can be simulated and then afflicted people can be helped in gradually
adjusting to said triggers.
Not just this, virtual reality market products also help patients
better visualize these triggers which helps speed up the process of
readjustment. Virtual reality is slowly being inculcated into the process, and
as usage grows, doctors may even be able to better understand how PTSD occurs
and the best ways to help combat it.
Apart from PTSD, virtual reality market products are also finding
use in combat visualization, military training, etc. to help military personnel
deal with the stresses that come with military service, without incurring any
fatalities that can be caused even by live training drills.
Virtual Reality in
Automotive
Usage of virtual
reality market products and solutions in automotive sector is also
slowly coming into play. Currently, the major usage of virtual reality in
automotive is majorly in the process of visualizing and testing of cars on a
virtual level before a flesh and blood car is produced.
Usage of virtual reality market products enables car manufacturers to
produce several versions of the same car which are then tested and changed as
per the results. This removes the need to build a physical prototype, which speeds
up the development stage and is also cost effective.
Aside from the car building process, large car companies such as
Ford, Volvo, Hyundai etc. are also using virtual reality in sales by having
potential customers use VR headsets to virtually test drive vehicles. Not only
does this help car companies, the novelty factor also makes it a fascinating
experience for the consumer as well.
We haven’t quite seen Virtual reality market products and solutions
being used quite as heavily in automobile sector, but given the limitless
potential of VR, the sky is the limit for how car companies can leverage these
technologies for the benefit of both themselves and their customers.
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