Rise in temperatures and increase in number of mega
events are major drivers for the MEA air conditioner market
Fears of climate
change are peaking with global temperatures, and while governments discuss
multilateral actions on climate change, the needs of the people need to be met
on an immediate basis. Middle East & Africa (MEA) countries are expected to
be badly hit and even as of today, the rise in temperatures are leading to promulgation
of MEA air conditioner market. TechSci is at hand to discuss the various factor
that play into a strong MEA air conditioner market.
Rise in Temperatures and its Impact on MEA Air Conditioner
Market
A study
conducted by Germany's Max Planck Institute for Chemistry has predicted that
large parts of the Middle East and Northern Africa will become prone to
overheating due to climate change, a problem that is significant for a region that
traditionally faces extremely high temperatures. This combined with a rise in
population and wages will definitely lead to a rise in demand for the MEA air
conditioner market.
The study found
that temperatures in these regions would not drop lower than 30⁰ C at night during the warmest periods, with temperatures
potentially hitting 46⁰ C during the day. By
the end of the century, ’midday temperatures’ on warm days could reach 50⁰ C, with higher chances of heatwaves. Such changes would force
citizens to stay indoors through most of the day, once again raising the importance
of MEA air conditioner market.
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Major Events to Play a Role in MEA Air Conditioner
Market
Perhaps the most
significant event to take place in the region over the next few years is the 2022
FIFA World Cup. TechSci Research report “MEA Air Conditioner Market, Competition Forecast & Opportunities, 2012 – 2022”
has predicted that such upcoming events will have a major impact on demand for
MEA air conditioner market.
Construction for
the same has been taking place on a war footing. Around 8 venues have been
singled out for development, and all 8 venues will feature stadiums deploying cooling
technology capable of reducing temperatures by up to 20 °C. Thus, not only will
the stadiums promote businesses and services employing cooling technologies,
the stadiums themselves are set to grow the MEA air conditioner market.
The World Cup
set to be held in Qatar is just one small example that has been mentioned. Countries
in the MEA region, especially in the Gulf, are using such events to boost
infrastructure spending in their attempts to diversify their traditionally
energy based economies. Such attempts at diversification are expected to bring more
manufacturing and services into their respective nations. With increasing options
for employment which will further raise discretionary income levels, MEA air conditioner
market seems to have a very bright future in the region.
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