Corporates go green, opportunity for air purifier market

While companies are getting together to cut emissions and reduce dependency on hydrocarbons, a stronger push is needed in order to try and reverse climate change and improve quality of air. Can it be an opportunity for the air purifier market?

The United States may have dropped out of the Paris Climate Accord, known colloquially as COP21, but its exit has only highlighted the criticality with which immediate action needs to be taken to save the environment. TechSci Research examines the role being played by some major players in the air purifier market and how it may end up impacting the environment for the better.

Collective action by business giants

A major example of coordinated action by premier companies collaborating to reduce the global oil addiction is visible in the EP100 movement. EP100, is global, collaborative initiative of influential businesses that pledge to double their energy productivity. Brands such as H&M, Johnson Controls etc. are part of this collective drive. Just a year back, Mahindra & Mahindra, the world’s largest manufacturer of tractors, joined the group of economic operators. Such actions are expected to positively impact the air purifiers market in the short run.

Collectively the group aims to reduce the global fossil fuel bill by €2 trillion and create more than six million jobs globally by 2020. Usage of LED lighting, waste recycling, switching to renewables, streamlining production, distribution and logistics etc. are just some of the ways being used by the various companies to try and reduce their carbon footprint. Such moves would also involve the usage of air purifiers market products on a large scale, thus promulgating the market.

The diverse ways that companies are using to beat the heat are fascinating to the outsider looking in. American retailer Target has launched its brand of ‘eco clothing’ made of dynamic fabrics. S.C. Johnson is using its Greenlist Process (a system that ranks your impact on the environment by evaluating the raw materials you use), to slash 1.8 million pounds of volatile organic compounds from its Windex line of products.

Anheuser-Busch now saves 21 million pounds of metal per year by trimming an eighth of an inch off the diameter of its beer cans. These are just a quantum of the number of ways companies are getting smart to cut down on emissions.

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Current pollution levels: can air purifiers help?

TechSci Research report “Global Air Purifiers Market By Filter Type, By End User, By Region, Competition Forecast & Opportunities, 2012-2022”, points out that the global air purifiers market is set to grow at 14% CAGR over 2017-2022. While there are factors such as product innovations, rising awareness about the benefits of using air purifiers, and easy availability through online sales channels etc. it is still true that pollution levels are either slow in coming down or increasing in many places.

The TechSci Research report points out that pollution levels in the fast-growing cities in the developing world have increased significantly. Cities such as Beijing, Delhi, Tokyo, etc. are suffering a health epidemic everyday due to heightened pollution levels.

Therefore, while a lot is being done by the corporate sector for the environment, more investment and innovation is needed, both by private and public players to cut down on fossil fuel usage, lower emissions and reverse climate change.

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