Yokohama Launches New Ultra-High Performance Tire

Japanese tire maker rolls out new ultra-high performance Advan A052 tire

United States: Yokohama Tire Corp.'s newest tire launch is prominently designed for sports cars and race enthusiasts. The new ultra-high performance tire ‘Advan A052’ has several features including an improved grip in both dry and wet conditions owing to its special compound and a new asymmetric tread pattern. The new product launched by the company also helps in enhancing the fuel efficiency of the vehicle.

"The A052 is engineered for superior handling, increased traction and improved lap times," said Andrew Briggs, Yokohama senior director of tire business planning, product planning and sales operation. He further added, "It delivers proven performance and extremely high levels of wet and dry grip."

In addition to that, the new A052 is being launched for 16 to 18-inch rims in around 19 sizes and also reduces the heat dissipation due to presence of notched micro groove and a stable outer compound rib.

As per TechSci Research, with the introduction of new tire, the Yokohama brand is aiming to increase its penetration in United States premium tire market with expansion of their product portfolio in the country. The new tire is also expected to boost their consumer base across the country by offering new and enhanced products which is further anticipated to boost their market share in the United States tire market.  

According to a recent report published by TechSci Research, “United States Tire Market Forecast and Opportunities, 2021’’, United States has one of the largest automotive tire market, and also the second largest automobile market across the globe. A slow increase in the market was witnessed during 2012, which was neglected due to increment in the sales of automobiles during 2013-2015. Increasing automobile sales paired with increasing vehicle fleet are expected to drive the country’s tire industry through 2021. Moreover, growth in the country’s tire industry is backed by increasing sales volume of different vehicle segments, which is resulting in expansion of replacement automotive fleet in the US. The country’s automobile sales, comprising passenger cars and commercial vehicles, grew from around 13 million in 2011 to about 17.47 million units in 2015.