Frutarom Acquires French Flavors Company

Israel’s Frutarom Industries completes acquisition of French flavor company, René Laurent for USD21.3 million

France: Frutarom Industries Ltd. ("Frutarom"), Israel based leading manufacturer of global flavors and natural specialty fine ingredients, has announced the procurement of the René Laurent which develops, produces and markets various flavors and natural extracts. René Laurent has two production sites and an R&D center in Grasse, France. The company has broad customer base in Europe, Africa and Asia. The deal signed between the two players is worth USD21.3 million which would be financed through bank debt. The acquisition of René Laurent is the strategic implementation of profitable growth to be the favored partner for tasty and healthy success.

TechSci Research depicts that the agreement would unite R&D, sales and marketing platforms of both the firms that would benefit from the competitive cost structure and geographic proximity to the agricultural growing areas. Additionally, the acquisition will contribute to significant strengthening of Frutarom Industries’ position in the French market along with the expansion of activities in African and Asian countries.

According to the recently published report by TechSci Research, “France Food Additives Market Forecast & Opportunities, 2020”, the food additives market in France is projected to register a CAGR of over 4% during 2015-20. Increasing consumption of processed and packaged meals, beverages, savory snacks and cereals among French consumers is expected to be the key market driver for food additives market through the forecast period. Besides snacks and packaged foods, use of additives is likely to grow in soft drinks, over the next five years. The competitive landscape for France food additives market is not dominated by a single player; while Givaudan dominates flavors and flavor enhancers segment, Ajinomoto France is the largest player in the sweeteners segment.