Myntra to Manage Mango Stores in India

Fashion e-tailer, Myntra, to get license for distribution of brand Mango in India.

India: Fashion e-commerce retailer, Myntra gets acceptance for licensing of distribution and management of Spanish fashion brand Mango in India. The is the first time in India that an e-commerce player will manage the omni-channel strategy for a global fashion brand.

As a part of agreement, Myntra will assist and facilitate setting up 25 Mango stores and list the brand exclusively on Myntra and Jabong platforms over the next five years. Mango has a network of around 2,200 stores in 110 countries. The company, owns the MANGO Man, Woman, Kids lines.

TechSci Research depicts that Mango has been working with Myntra since 2014. The brand Mango has been witnessing 100% growth in business perspective on Myntra platform in the last 3 years and that has given confidence to the company to take the partnership furthermore.

According to recent report published by TechSci Research, “India E-commerce Market”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart, Snapdeal and Amazon.