Yokohama to Add a New OTR Tire to its Portfolio

United States: The United States subsidiary of Yokohama, is going to launch a brand new all-season radial tire for various OTR equipment like loaders, graders and dozers. Yokohama Tire Corp.'s (YTC) would officially unveil the tire by next month at 2017 ConExpo-Con/Agg show, to be held in Las Vegas, United States.

The new tire, MYX S01 would be showcased among the other OTR and commercial vehicle tires at the company’s booth No. C22231, in the event.

As per Yokohama, the MYX S01 radial tire is incorporated with an advance siping tread, offering an outstanding traction on snowy & icy roads. Besides that, the excellent non directional tread design would also provide rasping resistance and intense versatility, resulting in longer tire life. The tire would initially be available in 17.5R25 size.

Besides launching various news models of OTR tires at the event, the company would also feature its brand new tire data tracking software, namely, Y Trax.

TechSci Research believes that the decision made by Yokohama to add a new OTR tire size with advance features would strengthen the company’s current tire portfolio across the United States market, which would further assist the company to cater to the growing demand for tires, specifically in the OTR equipment segment of the country. Also, the new tire data tracking software would act as an add-on to the company’s tire management services.

According to a recent report published by TechSci Research, “United States Tire Market Forecast & Opportunities, 2021”, demand for tires in the United States is forecast to grow at a CAGR of over 5%, in volume terms, during 2016-2021. The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc.