Mahindra & Mahindra Launched Seven New Light Commercial Vehicles

India: Mahindra and Mahindra (M&M) has recently introduced seven new models of light commercial vehicles under its Supro brand, wherein, the company is launching four models under passenger van category and three in load carrier segment.

The average selling price of Supro Minitruck is USD6,380 (ex-showroom) and Supro Minivan is USD7,020 (ex-showroom). The cost of both the vehicles, Supro Minitruck as well as its Minivan is valued at a competitive price and are compliant with BS4 standards.

"The company launched four new variants of its stylish and spacious passenger carrier, namely Supro minivan, Supro minivan VX, Supro minivan CNG and Supro school van and three new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG and Supro Cargo Van," the company said in a statement.

"With the launch of the Supro Minitruck and Minivan, we will further strengthen our portfolio under the 'Supro' brand umbrella. I am sure that the Supro platform will go a long way in helping our customers prosper in life, in line with Mahindra Rise philosophy," M&M President & Chief Executive (automotive) Pravin Shah said.

The vehicles under Supro brand are being built at the company’s Chakan plant based in Maharashtra. The manufacturing platform of Supro has undergone various test runs at the plant. All the seven vehicles by the company come with a warranty of two years or 60,000 kilometers.

Earlier, in October 2015, Mahindra also launched two vehicles, i.e. Supro Maxitruck and Supro Van, meant for dual usage. Whereas, in October 2016, two more models by the company were launched, namely, eCargo Van and eSupro van.

TechSci Research believes that the launch of seven new light commercial vehicle (LCV) models by Mahindra, would severely impact the country’s three wheeler market. Despite of the growing demand for three wheelers, in passenger as well as load carrier segment, the industry has to face an immense competition, arising from the LCV segment of the country. Among various top players in LCV segment, Mahindra holds an eminent position in the Indian market. The introduction of such light commercial vehicles in the country is expected to traumatize the three wheeler market of the country in following years.

According to a recent report published by TechSci Research, “India Three Wheeler Market Forecast and Opportunities, 2019”, the three wheeler market in India is forecast to grow at a CAGR of over 5% during 2014-19. During 2014-19, it is anticipated that three wheelers would witness tough competition from Electric Rickshaws, Upcoming Bajaj RE Quadricycles and light commercial vehicles (LCVs). It is anticipated that micro, small and medium scale enterprises in India would increasingly opt for four wheeler LCVs as compared to three wheelers over the next five years.