Packaging Firms Investing Resources into New Packaging to Cater Dairy Industry

Packaging firms are catering the dairy sector for retaining quality and increasing shelf life of the dairy products

India: The Indian packaging firms, catering to the dairy sector, are increasing their investments towards the dairy products, especially in the VADP (Value Added Dairy Products), to increase the shelf life and retain quality of these products. The demand for packaged products is increasing as the consumers are concerned about the hygiene of the products. The manufacturers are also demonstrating the need for packaged dairy products and are providing the consumers with various options such as tetra packs, etc. The tetra packs also help in increasing the shelf life of the product.

TechSci Research depicts that the consumers are becoming aware of the need for quality and hence opting for packaged products. The changing lifestyle in India has influenced the younger generation to adapt new products such as yogurts, probiotic drinks, etc., which were not very prominent few years back.

The Food Safety and Standards Authority of India also mandates that the packaged products must be produced with proper labelling, showing the manufacturing date, nutritional value, expiry date, price, quantity, etc. With these information, it would be easy for the consumer to judge the product. Such initiatives are expected to boost the market of dairy products in India during the coming years.

According to a recent report published by TechSci Research, “India Dairy Products Market Forecast and Opportunities, 2011 – 2021”, the market for dairy products in India is projected to grow at a CAGR of over 7% during 2016 - 2021. In 2015, North India dominated the country’s dairy products market, on account of increasing per capita expenditure, rising youth population, introduction of value added dairy products, changing consumption patterns, and growing penetration of international players. India dairy products market is witnessing a shift towards healthier products such as probiotic drinks, yogurts, etc. Few of the leading players operating in India dairy products market include Gujarat Cooperative Milk Marketing Federation Ltd., National Dairy Development Board, Karnataka Cooperative Milk Producers Federation Ltd., and Tamil Nadu Co-operative Milk Producers' Federation Limited, among others.