NUVIZ Receives Funding from Pierer Industries AG for Head Up Display

NUVIZ announced the receiving of funding to develop HeaduUp display for motorcycle riders 

United Kingdom: NUVIZ, a developer of Head up Display for motorcycle riders, announced to score a strategic investment round from Pierer Industries AG, the parent firm of KTM Industries, Husqvarna Motorcycles, WP Suspension and Pankl racing systems.

The company announced that funding will be used for the enhancement of the product and would bring in new developments to boost the efforts of sales and marketing of the product before its launch. The new product will have proprietary optics to enable navigation, communication, listening music and capturing videos and images. The strategic investment will also enable KTM Group and NUVIZ to untap new opportunities for marketing, distribution and product integration.

As per the CEO of KTM Group, Stefan Pierer, “Nuviz is set to release one of the most anticipated motorcycle products of the year,” He also stated, “We look forward to working with Nuviz as they unveil new HUD and connectivity capabilities that stand to transform the motorcycling experience as we know it.”

TechSci Research depicts that Head-up Display will play a major role in automobiles in coming years as they improve the driver’s ability to know about the surrounding environment and provides information with precision and accuracy, which in turn reduces chances of injury and fatalities. However, the receival of funding by NUVIZ for its Head-up Displays business, will help the company in strengthening its foothold across the country, which is expected to boost the market of Head-up Displays in coming years across the country, and globally as well.  

According to recently published report by TechSci Research, “Global Head-up Display Market By Technology, By Component, By End User, Competition Forecast and Opportunities, 2011 - 2021”, global head-up display market is projected to grow at a CAGR of over 20% during 2016-2021. Defense and automotive sectors were the major demand generators for head-up displays across the globe, owing to rising demand for deploying latest technology in military aircrafts and increasing need for road safety among passengers. Moreover, growing technological advancements and declining average selling prices of head-up displays across the globe are further fueling adoption of this technology in the automotive and civil aviation sectors across the globe.