Online Cosmetics Market Grow with a CAGR of 7.23% through 2030F
The global Online Cosmetics market is driven by increased internet access, smartphone adoption,
the rise of at-home beauty treatments, awareness of product ingredients, and
the influence of social media and beauty influencers.
According to
TechSci Research report, “Online Cosmetics Market – Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2030F”, the global
Online Cosmetics Market stood at USD 83.56
billion in 2024 and is expected to grow USD 98.49 billion
by 2030 with a CAGR of 7.23% during the forecast period. The global Online
Cosmetics Market is experiencing significant growth due to the expansion of
digital payment solutions. With the increasing availability of secure and
user-friendly payment gateways, consumers are more comfortable making purchases
online. Multiple options such as credit/debit cards, mobile wallets, UPI, and
buy-now-pay-later services offer flexibility and convenience, encouraging
frequent online shopping. These solutions enhance trust by ensuring secure
transactions and offering instant confirmations, which are crucial for building
consumer confidence in digital platforms. In regions where cash-on-delivery was
once dominant, the shift toward digital payments has streamlined the checkout
process and reduced cart abandonment rates. Also, digital payments enable
seamless integration with mobile apps and e-commerce platforms, enhancing the
overall customer experience. For cosmetic brands, these advancements provide
valuable transaction data that can be used to personalize marketing efforts and
improve service offerings. As digital payment infrastructure continues to evolve,
it will further support the expansion of online cosmetics sales globally.
The global Online
Cosmetics Market is experiencing significant growth due to the growing focus on
clean and ethical beauty across the region. Consumers are increasingly
prioritizing products that are free from harmful chemicals, cruelty-free,
vegan, and sustainably sourced. This shift is driven by heightened awareness
about health, environmental impact, and animal welfare, especially among younger
demographics like Millennials and Gen Z. Online platforms make it easier for
consumers to research ingredients, read product reviews, and access
transparency about brand values and manufacturing practices. As a result,
brands that emphasize clean formulations and ethical practices gain a
competitive edge. Certifications such as “cruelty-free,” “organic,” and “eco-friendly”
have become key purchasing criteria. E-commerce channels also enable niche and
indie brands with strong ethical positioning to reach a broader audience. This
trend is reshaping the cosmetics landscape, prompting both established and
emerging brands to align with clean beauty standards and capitalize on growing
consumer demand in the digital marketplace.
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"Global Online Cosmetics Market”
The global Online
Cosmetics Market is segmented into product type, nature, skin type, end user,
distribution channel, and region.
Based on the distribution
channel, the brand website segment is the fastest growing in the global Online
Cosmetics Market, driven by the increasing desire for direct access to product
information, exclusive launches, and personalized shopping experiences.
Consumers prefer brand websites for their authenticity, as they offer a broader
product range, detailed ingredient lists, and transparent sourcing practices.
These websites also allow brands to control their messaging, build stronger
customer relationships, and offer loyalty programs or special discounts. Also,
features such as virtual try-ons and customized recommendations enhance the
shopping experience. The growing trust in online purchases and the desire for
exclusive deals further fuel this segment’s growth.
Based on the
region, Europe is the fastest-growing region in the global Online Cosmetics
Market, driven by several key factors. The region boasts high internet
penetration, a tech-savvy population, and a strong inclination toward
e-commerce, making it a prime market for online beauty products. Consumers in
Europe are increasingly seeking convenience, product variety, and the ability
to compare prices, which has led to the rapid growth of online cosmetics sales.
Also, the rise of clean and sustainable beauty products aligns with European
consumers' growing demand for eco-friendly, cruelty-free, and organic
cosmetics. The presence of established beauty brands and the growing influence
of beauty influencers further contribute to the region's online cosmetics boom.
Also, the increasing adoption of mobile shopping and advancements in logistics
make Europe a key player in the expansion of the global online cosmetics market.
Major companies
operating in the global Online Cosmetics Market are:
- Revlon
Consumer Products LLC
- Loreal S.A.
- Shiseido Cosmetics
- Amorepacific US, Inc
- The Procter & Gamble Company
- Unilever Plc
- Coty Inc
- Kao Corporation
- Beiersdorf AG
- The Hut.com Limited
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“The global Online
Cosmetics Market is expected to growth in the upcoming years owing to the growing
middle-class population across the region. As more people enter the middle
class, particularly in emerging economies, disposable income levels rise,
leading to increased spending on beauty and personal care products. With
greater access to the internet and mobile devices, a large portion of this
population is turning to online shopping for convenience and variety. The
middle class is particularly drawn to premium and branded cosmetics, which are
now more accessible through e-commerce platforms. Also, the middle-class
demographic is becoming more conscious of beauty trends, influencing their
purchasing decisions. As these consumers increasingly demand high-quality,
affordable, and innovative beauty solutions, online platforms provide an ideal
avenue for reaching this expanding market.,” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
"Online Cosmetics Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Hair
Care, Skin Care, Nail Care, Lip Care, Eye Care), By Nature (Organic, Regular),
By Skin Type (Normal, Dry, Oil, Combination, Sensitive), By End User (Men, Women,
Kids), By Distribution Channel (Brand Website, E-Commerce Platform, Social
Media Platform, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global
Online Cosmetics Market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and opportunities
in the global Online Cosmetics Market.
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