Goodyear Plans to Launch All-Season Tire
Goodyear
is planning to introduce all-weather tire in its Assurance product range
United
States: The renowned
tire company, Goodyear Tire and Rubber Company Inc. is going to expand its
product range by launching all-weather tire in its Assurance tire line. The new
all-season tire i.e. WeatherReady, is designed with Weather Reactive
Technology.
The weather reactive technology offers
evolving traction grooves, tire’s asymmetric tread and zig-zag edges for
enhanced tire grip. The combination of weather reactive technology and 3D
treadlock technology allows tire to maintain friction in different seasons.
According
to company’s president (North American consumer tire business), WeatherReady
tire is the best traction tire with better performance in rain and snow. These
tires provide improved performance in all seasons for consumers. The design,
performance and features of the tire have been developed as per the customer
requirements, to satisfy the needs of United States citizens.
The new
WeatherReady tire would be launched in the range of 15 to 20-inch rim
diameters, suitable for almost 77 percent of passenger cars. Some of the
popular OE (Original Equipment) fitments of Goodyear include passenger cars
such as Toyota Corolla, Highlander & Corolla; Honda Civic, CR-V and Accord;
Ford Escape, Edge & Explorer; Nissan Rogue & Altima; Chevrolet Equinox
& Cruze; and Hyundai Santa Fe & Sonata.
As per TechSci Research, Goodyear ranks
among the top players in the United States tire market. Also, by launching a
new all-season tire under its popular tire brand, the company would able to
penetrate a huge chunk of consumers across the country. In addition, it is
expected that with the launch of such an advance product in the United States market,
the sale of Goodyear tires would eventually rise over the coming period.
According to a recent report published
by TechSci Research, “United
States Tire Market Forecast & Opportunities, 2021”, The vehicle fleet of the country is
dominated by passenger car segment, followed by light commercial vehicles,
medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and
two-wheeler segment. As a result, the passenger car tire segment held the
largest volume share in the country’s tire market in 2015, and its dominance is
anticipated to continue during the forecast period as well. Leading global tire
companies operating in the United States include Bridgestone, Goodyear,
Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. Increasing
automobile sales paired with increasing vehicle fleet are expected to drive the
country’s tire industry through 2021. Moreover, growth in the country’s tire
industry is backed by increasing sales volume of different vehicle segments,
which is resulting in expansion of replacement automotive fleet in the US.