United States Packaged Salads Market to Grow with a CAGR of 2.8% through 2030

The U.S. packaged salads market is growing due to rising demand for convenient, healthy meals, expansion of retail and online distribution, and increasing health awareness. Vegetarian salads, packaged kits, and e-commerce sales are driving fastest growth.

According to TechSci Research report, “United States Packaged Salads Market – By Region, Competition Forecast & Opportunities, 2030F”, United States Packaged Salads Market was valued at USD 6.52 Billion in 2024 and is expected to reach USD 7.70 Billion by 2030 with a CAGR of 2.8% during the forecast period. The U.S. packaged salads market continues to experience robust growth, propelled by shifting consumer lifestyles and dietary preferences. A key driver is the increasing demand for convenient, nutrient-rich meal solutions as time-pressed consumers seek healthier alternatives to fast food. The rise of dual-income households has particularly accelerated this trend, with ready-to-eat salads offering a perfect balance of convenience and nutrition. Additionally, growing health consciousness has spurred demand for functional ingredients, with consumers actively seeking salads fortified with proteins, superfoods, and probiotics. The expansion of retail infrastructure, including the proliferation of convenience stores and supermarket salad bars, has further enhanced product accessibility. 

However, the market faces notable challenges that could restrain growth. Supply chain complexities, particularly in maintaining cold storage logistics, lead to higher operational costs and potential product spoilage. Price volatility of fresh produce, influenced by seasonal variations and climate change, creates margin pressures for manufacturers. Another significant hurdle is consumer skepticism regarding the freshness and shelf life of packaged greens, with many shoppers preferring loose, unpackaged produce perceived as fresher. Additionally, stringent food safety regulations and recalls due to contamination risks, such as E. coli or listeria outbreaks, pose reputational and financial risks to industry players. Despite these challenges, innovation in sustainable packaging and the rapid growth of e-commerce grocery platforms present lucrative opportunities. Brands that can effectively address freshness concerns through advanced packaging technologies while maintaining competitive pricing are likely to gain market share. As consumers continue prioritizing health and convenience, the packaged salads market is poised for sustained expansion, albeit with a need for operational efficiencies to overcome existing barriers.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "United States Packaged Salads Market.” 

The United States Packaged Salads market is segmented into product, type, and distribution channel, and region.

The offline segment, including supermarkets, hypermarkets, and convenience stores, remains the dominant sales channel for packaged salads. These retailers offer refrigerated sections that ensure product freshness and visibility, encouraging impulse purchases. Supermarkets like Walmart, Kroger, and Whole Foods provide extensive variety, including private-label options, making them a preferred choice for most consumers. The online segment is experiencing explosive growth, fueled by the rise of e-grocery platforms (e.g., Instacart, Amazon Fresh) and direct-to-consumer meal subscription services. Online shopping offers convenience, wider product selections, and subscription models that ensure regular deliveries. Improved cold-chain logistics have also enhanced the reliability of fresh produce delivery, boosting consumer confidence in purchasing salads online.

The Northeast is the fastest-growing region for packaged salads, fueled by urban density, a high concentration of working professionals, and a strong culture of convenience dining. States like New York and Massachusetts have seen rapid adoption due to busy lifestyles and a preference for quick, nutritious meals. The region also has a high demand for organic and gourmet salad options, with specialty grocery stores and meal delivery services playing a key role. The Northeast’s cold climate makes packaged salads a year-round staple, unlike seasonal consumption patterns in other regions. With increasing investments in cold chain logistics and e-commerce, the Northeast is expected to maintain its rapid growth trajectory.

Major companies operating in United States Packaged Salads market are:

• BrightFarms, Inc.
• Dole Food Company, Inc.
• Earthbound Farm
• Eat Smart (Curation Foods)
• Missionero
• Gotham Greens Holdings, PBC
• Mann Packaging Co., Inc.
• Bonduelle
• Fresh Express, Inc.
• VegPro International, Inc. 

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“In recent years, the shift toward e-commerce and direct-to-consumer (DTC) models is transforming how packaged salads are purchased. While supermarkets and grocery stores remain dominant, online grocery platforms—such as Amazon Fresh, Instacart, and meal kit delivery services—are gaining traction. The convenience of home delivery, subscription-based salad kits, and personalized meal plans is driving online sales. Furthermore, some brands are bypassing traditional retail channels altogether, offering subscription services or direct shipments of fresh salads to consumers’ doorsteps. This trend has been accelerated by the COVID-19 pandemic, which heightened demand for contactless shopping. As technology improves cold chain logistics and last-mile delivery, the online segment is expected to grow further, reshaping distribution strategies in the packaged salads market “said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

United States Packaged Salads Market, By Product (Vegetarian, Non-Vegetarian), By Type (Packaged Greens, Packaged Kits), By Distribution Channel (Offline, Online), By Region & Competition, Forecast & Opportunities,2020-2030F”, has evaluated the future growth potential of United States packaged salads market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States packaged salads market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: sales@techsciresearch.com

Website: www.techsciresearch.com