United States Wet Wipes Market to Grow with a CAGR of 2.8% through 2030
The United States’s wet wipes market is driven by rising
hygiene awareness, eco-friendly innovations, and expanded retail/e-commerce
access. Trends like specialty wipes, private labels, and smart packaging
further fuel growth, with strong demand expected through 2030.
According to
TechSci Research report, “United States Wet Wipes Market – By Region, Competition, Forecast & Opportunities, 2030F”, United States Wet Wipes Market was
valued at USD 7.12 Billion in 2024 and is expected to reach USD 8.41 Billion by
2030 with a CAGR of 2.8% during the forecast period. The
U.S. wet wipes market is experiencing robust growth, fueled by increasing
consumer focus on hygiene, convenience, and on-the-go wellness solutions. Post-pandemic
demand for disinfectant and antibacterial wipes remains elevated, particularly
in healthcare and household segments, while baby wipes continue to dominate due
to their essential role in childcare. Additionally, the rising popularity of
skincare and cosmetic wipes aligns with the growing beauty and personal care
trends, especially among millennials and Gen Z. E-commerce expansion has
further accelerated sales, making wet wipes more accessible through online
retail channels.
However, the
industry faces significant challenges, including heightened regulatory scrutiny
over misleading "flushable" claims and environmental concerns tied to
non-biodegradable materials. Manufacturers are under pressure to innovate with
sustainable alternatives, such as plant-based fibers and compostable
formulations, without compromising product performance. Supply chain volatility
and fluctuating raw material costs also pose hurdles, impacting production
efficiency and pricing strategies. Despite these obstacles, the market is
adapting through technological advancements in biodegradable materials and
strategic partnerships with sustainability-focused brands.
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"United States Wet Wipes Market.”
The United
States Wet Wipes market is segmented into type, material, distribution channel,
and region.
The
distribution landscape for wet wipes is diverse, with multiple channels
catering to different consumer preferences. Supermarkets and hypermarkets lead
the market, offering a wide assortment of brands and bulk purchase options.
These retail giants remain the go-to destination for consumers due to their
accessibility, competitive pricing, and ability to provide a one-stop shopping
experience.Convenience
stores play a vital role in serving on-the-go consumers, particularly for
travel-sized and single-use wipe products. Their strategic locations and
extended operating hours make them a convenient choice for immediate needs.
Pharmacies and drug stores are key outlets for medicated and premium hygiene
wipes, attracting health-conscious buyers seeking specialized products. The
online distribution channel is the fastest-growing segment, driven by the rapid
expansion of e-commerce and changing consumer shopping habits. Online platforms
offer unparalleled convenience, a vast product selection, and competitive
pricing, making them increasingly popular among tech-savvy consumers. Brands
are leveraging direct-to-consumer (D2C) models and partnerships with major
e-commerce players like Amazon to enhance their reach and customer engagement.
Major companies
operating in United States Wet Wipes market are:
- Nice-Pak
- Kimberly-Clark
Corporation
- The Clorox
Company
- Procter &
Gamble
- S.C. Johnson
& Son
- Diamond Wipes
International Inc.
- Georgia-Pacific
- Essity
- Domtar
Corporation
- Seventh
Generation
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“In
recent years,Innovations in
production technology and packaging are enhancing the functionality and appeal
of wet wipes. Advanced non-woven fabric technologies, such as spunlace and
airlaid processes, improve softness, durability, and absorbency, enhancing user
experience. Some manufacturers are incorporating antimicrobial treatments
directly into the fibers to extend shelf life and effectiveness. Smart
packaging solutions, such as resealable, moisture-lock lids and single-dose
pouches, help maintain freshness and prevent contamination.“. Said
Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
"United States
Wet Wipes Market, By Type (Baby Wipes, Facial & Cosmetic Wipes, Hand &
Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning
Wipes, Others), By Material (Non-Woven, Woven), By Distribution Channel
(Supermarkets & Hypermarkets, Convenience Stores, Pharmacies and Drug
Stores, Online, Others), By Region & Competition, Forecast &
Opportunities, 2020-2030F”, has evaluated the future growth potential of United
States Wet Wipes market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the United
States Wet Wipes market.
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