India Sneakers Market to Grow with a CAGR of 5.87% through 2030
The India sneakers market is
rapidly growing due to rising disposable incomes, urbanization, increasing
fitness awareness, and the influence of global trends
According
to TechSci Research report, “India Sneakers Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the India Sneakers market stood at USD
3.20 billion in 2024 and is anticipated to grow USD 4.49 billion by 2030 with a
CAGR 5.87% during forecast
period. The India sneakers
market has experienced rapid growth due to evolving consumer preferences and
increased demand for athletic, casual, and lifestyle footwear. Factors such as
rising disposable incomes, increased health and fitness awareness, and a preference
for casual and athleisure clothing have contributed to this growth. In
particular, the younger generation, which is more fashion-conscious and
brand-savvy, has significantly influenced the market. This demographic
increasingly seeks stylish, comfortable, and durable sneakers that align with
global trends.
Brands like Nike, Adidas, Puma, Reebok,
and local players such as Bata and Liberty Shoes have captured a significant
share of the market, offering a variety of sneakers to cater to diverse
consumer needs. International brands continue to expand their retail presence
in India, with flagship stores in major cities and growing distribution through
online channels. The rise of e-commerce platforms such as Amazon, Flipkart, and
dedicated sneaker websites has further accelerated sales, providing consumers
with a convenient shopping experience and access to a wider range of products.
In addition to the demand for trendy
sneakers, Indian consumers are also becoming more aware of sustainability in
their purchasing decisions. Brands have responded to this shift by introducing
eco-friendly sneakers made from sustainable materials, contributing to the
market's overall expansion. As sustainability gains importance, consumers are
actively seeking brands that align with their values, creating a competitive
edge for companies that prioritize environmentally friendly practices.
Despite the significant growth of the
market, challenges remain. The intense competition in the sneakers market,
especially from global brands, has led to price sensitivity among consumers.
Consumers are increasingly seeking value for money, making it challenging for
brands to maintain premium pricing while attracting a broad customer base.
Additionally, the presence of counterfeit products in the market has raised
concerns for brands and consumers alike, undermining consumer trust and
complicating brand positioning efforts.
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" India Sneakers Market”
The India Sneakers market is segmented into product type, end
use, sales channel, and company.
Based on the sales channel, the online segment is
the fastest growing in the India sneakers market, driven by increasing internet
penetration, growing e-commerce platforms, and the convenience of home
delivery. Consumers can easily access a variety of sneaker brands and models,
often with exclusive online discounts. The rise of online shopping, along with
digital marketing strategies, continues to accelerate this growth. With the
expansion of online payment systems and improved logistics, more consumers are
turning to online platforms to purchase sneakers, making it a key channel for
market expansion.
Based on the region,
the South region is the
fastest-growing segment in the India sneakers market, driven by increasing
urbanization, higher disposable incomes, and a growing youth population. Cities
like Bangalore, Chennai, and Hyderabad are seeing strong demand for both local
and international sneaker brands. Additionally, the rising popularity of
fitness trends and casual wear has contributed to increased sneaker sales. The
expansion of retail outlets and online platforms in Southern India further
fuels this growth, making it a key region for market expansion.
Major companies
operating in India Sneakers market are:
- Adidas
India Marketing Private Limited
- Puma
Sports India Pvt Ltd
- Nike
India Private Limited
- Bata
India Limited
- Aditya
Birla Fashion & Retail Ltd (Reebok)
- Four
Aces Fashion House Private Limited (Liberty)
- Campus
Activewear Limited
- Woodland
(Aero Club) Private Limited
- Skechers
South Asia Private Limited
- Levi
Strauss (India) Private Limited
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“The increasing
popularity of athleisure and casual wear has further boosted the demand for
sneakers, as they complement the growing trend of comfortable yet fashionable
clothing suitable for various activities such as workouts, casual outings, and
even professional settings. Sneakers are no longer just a functional item for
athletes but have become a fashion statement for individuals seeking both
comfort and style in their daily wear,” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
India Sneakers Market,
By Product Type (Low-top Sneakers, Mid-top Sneakers, High-top Sneakers), By End
Use (Men, Women, Kids), By Sales Channel (Supermarket/Hypermarkets, Specialty
Stores, Online, Others), By Region, Competition, Forecast & Opportunities,
2020-2030F”, has evaluated the future growth potential of India Sneakers
market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Sneakers market.
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