Press Release

China Skincare Market to Grow with a CAGR of 9.8% through 2030

The China skincare market is driven by personalized beauty solutions, AI-powered diagnostics, rising demand for dermatological products, regulatory support for local brands, eco-conscious consumer preferences, and digital-driven retail expansion.


According to TechSci Research report, “China Skincare Market – By Region, Competition Forecast & Opportunities, 2030F”, China Skincare Market was valued at USD 58.18 Billion in 2024 and is expected to reach USD 101.95 Billion by 2030 with a CAGR of 9.8% during the forecast period. The China skincare market is undergoing a transformative shift, fuelled by evolving consumer lifestyles, technological innovations, and a growing emphasis on personalized beauty solutions. As skincare becomes an integral part of daily self-care routines, brands are focusing on high-performance formulations, multi-functional products, and advanced dermatological research to meet the rising demand. The market is witnessing a surge in demand for clinically tested skincare solutions, fueled by increasing skin sensitivities and concerns over environmental stressors like air pollution and UV radiation. At the same time, government initiatives promoting domestic innovation in the beauty and cosmetics industry are driving local brands to compete with international players, fostering a highly competitive landscape. The integration of AI, big data, and skin diagnostics tools is revolutionizing product recommendations, making skincare more tailored and effective for individual users.

Despite the growth trajectory, the market faces notable challenges, including shifting regulatory landscapes and consumer scepticism regarding product efficacy and ingredient safety. Increasing scrutiny over harmful additives, synthetic chemicals, and long-term effects of certain formulations has made transparency and ingredient traceability key factors in purchasing decisions. The rise of counterfeit and low-quality products in online marketplaces further complicates trust-building efforts for brands, necessitating stronger quality control measures and anti-counterfeiting strategies. Additionally, while the online sales boom has unlocked new growth avenues, it has also intensified price wars and the need for continuous digital engagement through influencer partnerships and livestream marketing. Sustainable and ethical sourcing practices have become a priority, with brands investing in eco-friendly packaging and cruelty-free alternatives to align with the evolving expectations of environmentally conscious consumers. As the market matures, companies that can successfully balance innovation, authenticity, and regulatory compliance will emerge as leaders in China’s dynamic skincare industry.

 

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "China Skincare Market.” 

 

The China Skincare market is segmented into product, gender, distribution channel, region and company.

Based on product, lotions are witnessing the fastest growth due to their lightweight texture, ease of application, and suitability for China’s humid climate. Hydrating lotions, soothing formulations, and serums infused with active ingredients such as hyaluronic acid, niacinamide, and plant extracts are gaining popularity. The demand for lotions is particularly strong among younger consumers who prefer non-greasy, quick-absorbing skincare solutions. The rise of cosmeceutical brands, which focus on dermatologist-tested formulas, is further fueling this growth. Brands like Dr. Yu and Winona are leveraging this trend, offering specialized lotions for sensitive and acne-prone skin.

Based on gender, Men’s skincare is the fastest-growing segment, driven by evolving beauty standards, social acceptance of grooming, and aggressive marketing campaigns by brands. Younger male consumers, particularly Gen Z and millennials, are more open to experimenting with skincare beyond basic hygiene. Men’s skincare lines focusing on oil control, hydration, and anti-fatigue properties have gained significant traction. The rise of male beauty influencers and KOLs has also played a pivotal role in breaking stereotypes and normalizing skincare routines for men. Major brands are capitalizing on this trend by launching dedicated product lines, such as L’Oréal Men Expert and Shiseido Men, catering to this expanding demographic.

Based on distribution channel, the online retail channel is experiencing exponential growth, driven by China’s advanced digital ecosystem and the popularity of e-commerce platforms like Tmall, JD.com, and Xiaohongshu. The rise of social commerce, livestream shopping, and AI-powered recommendations has revolutionized skincare sales. Consumers now rely on beauty influencers and short video reviews before making purchase decisions. Cross-border e-commerce has also allowed international brands to reach Chinese consumers without establishing physical stores. This segment is expected to continue its upward trajectory, fueled by the increasing penetration of 5G technology and AI-driven personalization

 

Major companies operating in China Skincare market are:

  • The Procter & Gamble Company
  • REVLON Inc.
  • KAO Corporation
  • Shiseido
  • Johnson & Johnson
  • PROYA COSMETICS
  • L'Oréal S.A.
  • Henkel AG & Co. KGaA
  • Unilever plc
  • Coty Inc.

 

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In recent years, the push for sustainable and ethical skincare is intensifying, with Chinese consumers showing a strong preference for brands that prioritize eco-conscious practices. This includes biodegradable packaging, waterless beauty formulations, and refillable product lines. Companies are investing in green chemistry to develop products that are not only effective but also environmentally friendly. International brands like Lush and The Body Shop have gained popularity, while local brands are also innovating to cater to this demand. “. Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"China Skincare Market, By Product (Creams, Lotions, Powders, Sprays, Others), By Gender (Men, Women), By Distribution Channel (Cosmetic Stores, Supermarket/Hypermarket, Online, Others), By Region & Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of China Skincare market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the China Skincare market.

 

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Relevant Reports

China Skincare Market, By Product (Creams, Lotions, Powders, Sprays, Others), By Gender (Men, Women), By Distribution Channel (Cosmetic Stores, Supermarket/Hypermarket, Online, Others), By Region & Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Mar, 2025

The China skincare market is driven by personalized beauty solutions, AI-powered diagnostics, rising demand for dermatological products, regulatory support for local brands, eco-conscious consumer preferences, and digital-driven retail expansion.

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