Press Release

Fabric Softeners and Conditioners Market Grow with a CAGR of 4.02% through 2030F

The global Fabric Softeners and Conditioners market is expected to grow in the future owing to the increasing consumer demand for convenience, better fabric care, pleasant fragrances, and growing awareness of laundry product benefits.

 

According to TechSci Research report, “Fabric Softeners and Conditioners Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, the global Fabric Softeners and Conditioners market stood at USD 15.23 billion in 2024 and is expected to grow USD 21.67 billion by 2030 with a CAGR of 4.02% during the forecast period. The global Fabric Softeners and Conditioners market is expected to grow in the upcoming years owing to the expansion of the hotel industry across the world. As the hospitality sector grows, there is an increasing demand for high-quality laundry products to maintain linens, towels, bedding, and uniforms. Hotels require fabric softeners and conditioners that provide superior softness, freshness, and durability after frequent wash cycles. Also, hotels prioritize products that ensure guest comfort while aligning with sustainability initiatives, which has led to a growing demand for eco-friendly and biodegradable fabric care solutions. The expansion of global hotel chains and the increasing number of boutique and luxury hotels further boost the market, as these establishments seek premium products for consistent quality and guest satisfaction.

The global Fabric Softeners and Conditioners market is expected to grow in the future owing to the expansion of retail channels across the region. As the availability of these products increases across various platforms, consumers have greater access to a wide range of options. Traditional retail stores, supermarkets, hypermarkets, and online platforms such as e-commerce websites are making fabric softeners more easily accessible. The rise of online shopping has further amplified this trend, allowing consumers to compare prices, explore product reviews, and make purchases from the comfort of their homes. Also, the growth of convenience stores and local shops ensures that fabric softeners are available in both urban and rural areas, meeting the diverse needs of consumers worldwide.


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The global Fabric Softeners and Conditioners market is segmented into product, nature, end user, distribution channel, and region.

Based on end user, the residential segment is the fastest growing in the global Fabric Softeners and Conditioners market, driven by increasing consumer focus on home cleanliness, comfort, and fabric care. As disposable incomes rise and consumer awareness of laundry care benefits grows, more households are investing in fabric softeners and conditioners to enhance the quality and longevity of their fabrics. Also, the demand for products that offer softness, freshness, and wrinkle reduction is driving growth in this segment. With the rise in e-commerce and convenience store availability, residential consumers now have easier access to a variety of options, including eco-friendly and premium fabric care products. This shift towards higher-quality, specialized products for home use is contributing to the rapid growth of the residential market.

Based on the region, Asia-Pacific is the fastest-growing region in the global Fabric Softeners and Conditioners market, driven by rapid urbanization, rising disposable incomes, and changing consumer lifestyles. As more people in the region move to urban areas, there is an increasing demand for convenient and effective laundry care products. Also, the growing middle-class population in countries like China, India, and Southeast Asia is fueling the consumption of premium fabric softeners and conditioners. Consumers in this region are becoming more aware of the benefits of fabric care products, such as softness, freshness, and fabric longevity, leading to higher adoption rates. The rise of e-commerce platforms and expanding retail channels further contributes to the market growth in the Asia-Pacific region.


Major companies operating in the global Fabric Softeners and Conditioners market are:

  • The Procter & Gamble Company
  • Unilever Plc
  • Reckitt Benckiser's
  • Henkel AG & Co. KGaA
  • Colgate-Palmolive Company
  • LG H&H Co., Ltd
  • Pigeon Corporation
  • Church & Dwight Co., Inc.
  • Melaleuca Inc.
  • Sindhu Ultramarine Chemicals Pvt. Ltd


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“The global Fabric Softeners and Conditioners market is driven by the growing awareness of hygiene across the region. As consumers become more conscious of cleanliness, health, and sanitation, the demand for products that enhance the freshness and cleanliness of fabrics has increased. Fabric softeners and conditioners are seen as essential products for ensuring that clothes, towels, and linens are not only soft and fresh but also hygienically clean. Sectors such as healthcare and hospitality are increasingly adopting fabric care products to maintain high hygiene standards. Consumers are also becoming more aware of the role these products play in reducing allergens and bacteria, which further fuels the market demand. This heightened focus on hygiene, combined with growing consumer awareness, is driving the market for fabric softeners and conditioners globally, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Fabric Softeners and Conditioners Market Global Industry Size, Share, Trends, Opportunity and Forecast, By Product (Liquid, Dryer Sheets, Dryer Balls, Others), By Nature (Organic, Regular), By End User (Residential, Commercial), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Fabric Softeners and Conditioners market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Fabric Softeners and Conditioners market.


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Relevant Reports

Fabric Softeners and Conditioners Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product (Liquid, Dryer Sheets, Dryer Balls, Others), By Nature (Organic, Regular), By End User (Residential, Commercial), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F

Consumer Goods and Retail | Mar, 2025

The global Fabric Softeners and Conditioners market is expected to grow in the future owing to the increasing consumer demand for convenience, better fabric care, pleasant fragrances, and growing awareness of laundry product benefits.

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