Press Release

Fortified Wine Market Grow with a CAGR of 8.34% through 2030F

The global Fortified Wine market is expected to grow in the future owing to the increasing consumer demand for premium, versatile alcoholic beverages, growing interest in wine culture, and rising disposable incomes.

 

According to TechSci Research report, “Fortified Wine Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, the global Fortified Wine market stood at USD 18.34 billion in 2024 and is expected to grow USD 25.76 billion by 2030 with a CAGR of 8.34% during the forecast period. The global Fortified Wine market is expected to grow in the future owing to the rising popularity of wine tourism and related experiences. As consumers increasingly seek immersive, authentic experiences, wine tourism has become a key factor in promoting fortified wine. Wine enthusiasts are now exploring vineyards and wineries across renowned regions like Port in Portugal, Sherry in Spain, and Madeira in Portugal, where they can engage with the winemaking process and taste wines directly at their source. The rise of wine-focused travel experiences, such as guided tours, wine and food pairings, and specialized events like wine festivals, has boosted global interest in fortified wines. These experiences foster deeper consumer engagement with the product, which in turn promotes brand loyalty and increased consumption. Also, wineries are tapping into the growing trend by offering bespoke experiences, creating a stronger connection with wine lovers and attracting a new demographic of consumers who may not have previously considered fortified wines. Wine tourism’s expansion, especially in emerging regions, is expected to fuel demand for premium and fortified wine, offering new opportunities for producers and expanding market reach.

The global Fortified Wine market is expected to grow in the future owing to the increasing adoption of Western culture, particularly in emerging markets. As global consumer preferences evolve, there is a growing inclination toward Western lifestyle choices, including the consumption of wine. Fortified wines, such as Port, Sherry, and Madeira, have gained traction as part of this cultural shift. This trend is especially prominent in regions such as Asia and the Middle East, where Western dining and drinking habits are being embraced, leading to greater demand for wine-based products. The influence of Western media, travel, and social media platforms has contributed to changing perceptions of wine as an accessible and sophisticated beverage. Also, the growing middle-class population in these markets, with higher disposable incomes and an interest in international cuisines and beverages, is driving the consumption of fortified wines. As consumers continue to explore diverse drinking experiences, the adoption of Western culture plays a crucial role in expanding the global fortified wine market.


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The global Fortified Wine market is segmented into type, distribution channel and region.

Based on type, the Vermouth segment is the fastest growing in the global Fortified Wine market, driven by the increasing demand for unique, flavored beverages. Vermouth, a fortified wine flavored with various botanicals and herbs, has gained significant popularity in recent years, particularly among younger consumers and in cocktail culture. This growth can be attributed to the rise of craft cocktails and the global trend toward more innovative and personalized drinking experiences. Vermouth’s versatility in cocktail creation has led to its widespread adoption in bars and restaurants, especially in trendy urban areas. Also, its perceived health benefits due to its herbal ingredients have also contributed to its appeal among health-conscious consumers. The expansion of premium and artisanal Vermouth offerings, alongside greater availability in both retail and hospitality sectors, has further accelerated its market growth. As consumers continue to seek diverse and refined taste experiences, Vermouth's presence in the global fortified wine market is expected to keep rising, marking it as the fastest-growing segment in industry.

Based on the region, Asia-Pacific is the fastest-growing region in the global Fortified Wine market, driven by increasing disposable incomes, changing consumer preferences, and the rising popularity of Western lifestyle choices. As the region's middle class expands, there is a growing demand for premium alcoholic beverages, including fortified wines like Sherry, Port, and Vermouth. This trend is particularly evident in countries like China, Japan, and India, where consumers are increasingly exploring diverse wine varieties. Also, the rising interest in wine tourism and international wine culture is boosting the consumption of fortified wines across the region. The growth of modern retail channels, including e-commerce, and the influence of Western bars and restaurants are further accelerating this market expansion. With a shift towards luxury and premium products, Asia-Pacific is poised to continue as a key growth driver in the global fortified wine market.


Major companies operating in the global Fortified Wine market are:

  • Grape Britannia
  • Liberty Wine Merchants Inc
  • BACKSBERG
  • E. & J. Gallo Winery
  • Vinbros and Co
  • Nickolls & Perks
  • De Wine Spot
  • Seppeltsfield Wines Pty Ltd
  • The Little Fine Wine Company
  • Hard to Find Wines


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“The global Fortified Wine market is being fueled by the rising demand for premium fortified wines, driven by changing consumer preferences and a growing inclination toward high-quality, luxury alcoholic beverages. As consumers become more discerning, there is an increasing shift toward premium variants such as vintage Port, top-tier Sherry, and high-end Vermouth. This trend is particularly strong in mature markets like Europe and North America, where consumers are seeking more sophisticated and exclusive wine options.., said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Fortified Wine Market Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Port, Sherry, Vermouth, Others), By Distribution Channel (Store-Based, Non-Store Based), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Fortified Wine market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Fortified Wine market.

 

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